IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v7y1989i4p510-515.html
   My bibliography  Save this article

Marketing for women in management

Author

Listed:
  • Domsch, Michel
  • Hadler, Antje

Abstract

Participating successfully in the Single European Market as in any other competitive business situation depends on an adequate supply of managerial and specialist skills. Together with the issue of recognising, employing and integrating women experts and executives as a highly qualified resource, a strategic approach is established for managing personnel. Five steps towards a marketing strategy for women -- as well as men -- employees are discussed.

Suggested Citation

  • Domsch, Michel & Hadler, Antje, 1989. "Marketing for women in management," European Management Journal, Elsevier, vol. 7(4), pages 510-515, December.
    • Handle: RePEc:eee:eurman:v:7:y:1989:i:4:p:510-515
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/0263237389900893
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:7:y:1989:i:4:p:510-515. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.