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Does your strategy pass the no test?

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  • e Sá, Jorge Vasconcellos

Abstract

Strategy planning is getting a bad press with managers. Jorge Vasconcellos e Sá argues that it is not so much the concept that is wrong, it is the way it is formulated and carried out. Try seeing if your proposed strategy can jump some negative hurdles before taking any action.

Suggested Citation

  • e Sá, Jorge Vasconcellos, 1989. "Does your strategy pass the no test?," European Management Journal, Elsevier, vol. 7(2), pages 177-179, June.
    • Handle: RePEc:eee:eurman:v:7:y:1989:i:2:p:177-179
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