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The role of supplier innovation performance and strategies on the smartphone supply market

Author

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  • Varriale, Vincenzo
  • Cammarano, Antonello
  • Michelino, Francesca
  • Caputo, Mauro

Abstract

The paper analyses the supplier-side of buyer-supplier relationships examining the linkage of innovation performance and strategies with suppliers' market performances. The research has been conducted on the smartphone industry. A patent-based framework allows the investigation at the product level using techniques deriving from content analysis. The methodology is tested on a sample of 100 couples' component supplier gathered from the Nomura report. Results confirm the positive relationship between suppliers’ market shares and innovation elements. First, the market performance of suppliers depends on the performance of R&D activities carried out to develop smartphone-related technologies. Second, when companies adopt specialization strategies, concentrating on the end product the development of component technologies, the market shares are higher. From the methodological point of view, the work suggests how to operationalize patent data to perform analyses at the product level. The suggested framework can be employed by companies as a managerial tool.

Suggested Citation

  • Varriale, Vincenzo & Cammarano, Antonello & Michelino, Francesca & Caputo, Mauro, 2022. "The role of supplier innovation performance and strategies on the smartphone supply market," European Management Journal, Elsevier, vol. 40(4), pages 490-502.
    • Handle: RePEc:eee:eurman:v:40:y:2022:i:4:p:490-502
    DOI: 10.1016/j.emj.2021.09.010
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