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Corporate social responsibility in the wake of the Asian tsunami: Effect of time on the genuineness of CSR initiatives

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  • Fernando, Mario

Abstract

Summary This paper reports the findings of a study examining the influences if any, passage of time has on the three attributes of organizational virtuousness; human impact, moral goodness and unconditionality of social benefit. Interview data collected at 11 and 35 months after the Boxing Day Asian tsunami reveal how two leading Sri Lankan private sector organizations, Unilever (Sri Lanka) and Brandix engaged in corporate social responsibility initiatives. This paper explains how genuine intentions of engaging in CSR activities could generate outcomes such as enhanced reputation that improve the profitability of the firms, and consequently, how these are likely to raise doubts about the moral intent of the tsunami related CSR initiatives. This paper concludes by discussing implications and areas for further research.

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  • Fernando, Mario, 2010. "Corporate social responsibility in the wake of the Asian tsunami: Effect of time on the genuineness of CSR initiatives," European Management Journal, Elsevier, vol. 28(1), pages 68-79, February.
    • Handle: RePEc:eee:eurman:v:28:y:2010:i:1:p:68-79
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    Cited by:

    1. Kuang-Sheng Liu & Sung-Lin Hsueh & Wen-Chen Wu & Yu-Lung Chen, 2012. "A DFuzzy-DAHP Decision-Making Model for Evaluating Energy-Saving Design Strategies for Residential Buildings," Energies, MDPI, vol. 5(11), pages 1-19, November.
    2. repec:hal:journl:hal-00918528 is not listed on IDEAS
    3. Kyung-Min Kim & Benjamin Nobi & Taewan Kim, 2020. "CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement," Sustainability, MDPI, vol. 12(10), pages 1-12, May.
    4. Andiç, Esen & Yurt, Öznur & Baltacıoğlu, Tunçdan, 2012. "Green supply chains: Efforts and potential applications for the Turkish market," Resources, Conservation & Recycling, Elsevier, vol. 58(C), pages 50-68.
    5. González Rodríguez, María Del Rosario & Díaz Fernádez, María Del Carmen & Spers, Valéria Rueda Elias & Leite, Marcelo da Silva, 2016. "Relação entre variáveis de base, valores e responsabilidade social corporativa," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(1), January.
    6. Vincenzo Formisano & Bernardino Quattrociocchi & Maria Fedele & Mario Calabrese, 2018. "From Viability to Sustainability: The Contribution of the Viable Systems Approach (VSA)," Sustainability, MDPI, vol. 10(3), pages 1-17, March.
    7. M. Rosario González-Rodríguez & M. Carmen Díaz Fernández & Biagio Simonetti, 2016. "Corporate Social Responsibility perception versus human values: a structural equation modeling approach," Journal of Applied Statistics, Taylor & Francis Journals, vol. 43(13), pages 2396-2415, October.
    8. Bocquet, Rachel & Le Bas, Christian & Mothe, Caroline & Poussing, Nicolas, 2013. "Are firms with different CSR profiles equally innovative? Empirical analysis with survey data," European Management Journal, Elsevier, vol. 31(6), pages 642-654.
    9. Abbas Ali Abdulhassan, 2022. "The Role of Organizational Virtuousness in Reinforcement Proactive Work Behavior," Management of Organizations: Systematic Research, Sciendo, vol. 87(1), pages 1-20, June.
    10. Friederike Schultz & Itziar Castelló & Mette Morsing, 2013. "The Construction of Corporate Social Responsibility in Network Societies: A Communication View," Journal of Business Ethics, Springer, vol. 115(4), pages 681-692, July.
    11. Jeffrey, Stephen & Diller, Heike & Fiedler, Marina, 2016. "Closing the strategy-performance gap: The role of communication fit and distraction," Passauer Diskussionspapiere, Betriebswirtschaftliche Reihe B-25-16, University of Passau, Faculty of Business and Economics.
    12. Appel Mahmud & Donghong Ding & Md. Morshadul Hasan, 2021. "Corporate Social Responsibility: Business Responses to Coronavirus (COVID-19) Pandemic," SAGE Open, , vol. 11(1), pages 21582440209, January.
    13. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.
    14. Fernando, Mario & Sim, A.B., 2011. "Strategic ambiguity and leaders’ responsibility beyond maximizing profits," European Management Journal, Elsevier, vol. 29(6), pages 504-513.
    15. Nicola Raimo & Angela Rella & Filippo Vitolla & María-Inés Sánchez-Vicente & Isabel-María García-Sánchez, 2021. "Corporate Social Responsibility in the COVID-19 Pandemic Period: A Traditional Way to Address New Social Issues," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    16. J. Aloy Niresh & W. H. E. Silva, 2018. "The Nexus between Corporate Social Responsibility Disclosure and Financial Performance: Evidence from the Listed Banks, Finance and Insurance Companies in Sri Lanka," Accounting and Finance Research, Sciedu Press, vol. 7(2), pages 1-65, May.
    17. Yasheng Chen & Mohammad Islam Biswas, 2021. "Turning Crisis into Opportunities: How a Firm Can Enrich Its Business Operations Using Artificial Intelligence and Big Data during COVID-19," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    18. Kellie Liket & Ana Simaens, 2015. "Battling the Devolution in the Research on Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 126(2), pages 285-308, January.
    19. Zhujun Liu & Jiuping Xu & Bernard Han, 2013. "Small- and medium-sized enterprise post-disaster reconstruction management patterns and application," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 68(2), pages 809-835, September.

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