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Local, regional, or global? Geographic orientation and relative financial performance of emerging market multinational enterprises

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  • Banalieva, Elitsa R.
  • Santoro, Michael D.

Abstract

Summary We extend the regional/global strategies literature by analyzing the relative performance of emerging market (EM) multinational enterprises (MNEs) based on their geographic orientation. We develop a framework showing that firms adopt three geographic orientations--local, regional, and global--and test our framework with the market penetration strategies (sales) of 701 MNEs from 28 EMs during 2000-2006. Our analysis shows that distinguishing among these three geographic segments is important, as not all of these geographic segments enhance firms' financial performance relative to their industry: a combination of local and global orientations enhances while regional orientation reduces the relative financial performance of EM MNEs.

Suggested Citation

  • Banalieva, Elitsa R. & Santoro, Michael D., 2009. "Local, regional, or global? Geographic orientation and relative financial performance of emerging market multinational enterprises," European Management Journal, Elsevier, vol. 27(5), pages 344-355, October.
    • Handle: RePEc:eee:eurman:v:27:y:2009:i:5:p:344-355
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    Citations

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    Cited by:

    1. Yildirim, Canan & Efthyvoulou, Georgios, 2018. "Bank value and geographic diversification: regional vs global," Journal of Financial Stability, Elsevier, vol. 36(C), pages 225-245.
    2. Elitsa R. Banalieva & Michael D. Santoro & Joy Ruihua Jiang, 2012. "Home Region Focus and Technical Efficiency of Multinational Enterprise," Management International Review, Springer, vol. 52(4), pages 493-518, August.
    3. Zdziarski Michał & Światowiec-Szczepańska Justyna & Troilo Mike & Małys Łukasz, 2017. "Adventurous Foreign Direct Investment," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(2), pages 117-139, June.
    4. Jean-Luc Arregle & Toyah L Miller & Michael A Hitt & Paul W Beamish, 2016. "How does regional institutional complexity affect MNE internationalization?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(6), pages 697-722, August.
    5. Kübra Mert, 2020. "Türk Yazınında Uluslararası İşletmecilik: 1990-2019 Yıllarına Dair Bir İçerik Analizi," Istanbul Management Journal, Istanbul University Business School, vol. 0(89), pages 97-132, December.
    6. Justine Kyove & Katerina Streltsova & Ufuoma Odibo & Giuseppe T. Cirella, 2021. "Globalization Impact on Multinational Enterprises," World, MDPI, vol. 2(2), pages 1-15, April.
    7. Shih-Yung Wei & Li-Wei Lin & Su-Mei Gan, 2019. "The Influence of Internationalization Degree on the Performance of Industry-Specific Companies: A Case Study of Taiwan (2001-2017)," International Journal of Economics and Financial Issues, Econjournals, vol. 9(4), pages 212-227.
    8. Daniele Cerrato & Mariacristina Piva, 2015. "The Effect of Global Orientation on the Performance of International New Ventures: Evidence from Italy," Management International Review, Springer, vol. 55(6), pages 857-883, December.
    9. Suder, Gabriele & Liesch, Peter W. & Inomata, Satoshi & Mihailova, Irina & Meng, Bo, 2015. "The evolving geography of production hubs and regional value chains across East Asia: Trade in value-added," Journal of World Business, Elsevier, vol. 50(3), pages 404-416.
    10. Dirk Ulrich Gilbert & Patrick Heinecke, 2014. "Success Factors of Regional Strategies for Multinational Corporations: Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation," Management International Review, Springer, vol. 54(5), pages 615-651, October.
    11. Verbeke, Alain & Kano, Liena & Yuan, Wenlong, 2016. "Inside the regional multinationals: A new value chain perspective on subsidiary capabilities," International Business Review, Elsevier, vol. 25(3), pages 785-793.
    12. Yildirim, Canan & Kasman, Adnan & Gulamhussen, Mohamed Azzim, 2023. "Efficiency of multinational banks: Impacts of geographic and product loci," International Business Review, Elsevier, vol. 32(5).
    13. Luiz, John M. & Barnard, Helena, 2022. "Home country (in)stability and the locational portfolio construction of emerging market multinational enterprises," Journal of Business Research, Elsevier, vol. 151(C), pages 17-32.

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