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Employment Relations, Management Style and Flight Crew Attitudes at Low Cost Airline Subsidiaries:: The Cases of British Airways/Go and bmi/bmibaby

Author

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  • Harvey, Geraint
  • Turnbull, Peter

Abstract

In response to the challenge of low costs airlines, several full service carriers (FSCs) around the world have created their own low cost subsidiary. In the UK, two successful examples of this strategy are bmibaby (bmi) and Go (British Airways). To compete with their low cost rivals, these subsidiaries need to create a similar low cost employment system and human resource management policies to support this system, which will be very different from that of the parent company. More importantly, in a 'customer facing' industry such as civil aviation, how staff respond to these management practices will have a crucial bearing on the success (or otherwise) of the airline. In this paper we assess the degree of decentralization of employment relations to subsidiary management at both airlines; we discern the management style towards flight crew at the low cost subsidiaries; and finally, we analyse the response of flight crew to the management style adopted.

Suggested Citation

  • Harvey, Geraint & Turnbull, Peter, 2006. "Employment Relations, Management Style and Flight Crew Attitudes at Low Cost Airline Subsidiaries:: The Cases of British Airways/Go and bmi/bmibaby," European Management Journal, Elsevier, vol. 24(5), pages 330-337, October.
  • Handle: RePEc:eee:eurman:v:24:y:2006:i:5:p:330-337
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    Citations

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    Cited by:

    1. Gillen, David & Gados, Alicja, 2008. "Airlines within airlines: Assessing the vulnerabilities of mixing business models," Research in Transportation Economics, Elsevier, vol. 24(1), pages 25-35.
    2. Efthymiou, Marina & Usher, David & O'Connell, John F. & Warnock-Smith, David & Conyngham, Gerry, 2021. "The factors influencing entry level airline pilot retention: An empirical study of Ryanair," Journal of Air Transport Management, Elsevier, vol. 91(C).
    3. Laïla Benraiss-Noailles & Catherine Viot, 2017. "Attractiveness of low-cost companies? The Influence of the employer brand on the attractiveness of low-cost companies [L' attractivité des entreprises low-cost ? Le rôle du Capital-Marque Employeur," Post-Print hal-01803635, HAL.

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