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Building a Good Reputation

Author

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  • Brammer, Stephen
  • Pavelin, Stephen

Abstract

In this paper, we develop a conceptual framework that emphasises the need, for the purposes of reputation building, for fit between CSR activities and other key characteristics of the firm. Furthermore, using data on a sample of 227 UK PLCs, we provide evidence in support of a role for fit in the link between reputation and social performance, which suggests a need to tailor CSR activities in light of a firm's size and the nature of its principle business activity. Thus, we highlight the strategic importance of correctly identifying the appropriate scope and extent of CSR activism.

Suggested Citation

  • Brammer, Stephen & Pavelin, Stephen, 2004. "Building a Good Reputation," European Management Journal, Elsevier, vol. 22(6), pages 704-713, December.
    • Handle: RePEc:eee:eurman:v:22:y:2004:i:6:p:704-713
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    Citations

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    Cited by:

    1. Wu, Meng-Wen & Shen, Chung-Hua & Hsu, Hsing-Hua & Chiu, Po-Hao, 2023. "Why did a bank with good governance perform worse during the financial crisis? The views of shareholder and stakeholder orientations," Pacific-Basin Finance Journal, Elsevier, vol. 82(C).
    2. Branco, Manuel Castelo & Rodrigues, Lúcia Lima, 2008. "Social responsibility disclosure: A study of proxies for the public visibility of Portuguese banks," The British Accounting Review, Elsevier, vol. 40(2), pages 161-181.
    3. Hojatollah Vahdati & Najmedin Mousavi & Zohre Mokhtari Tajik, 2015. "The Study of Consumer Perception on Corporate Social Responsibility towards Consumers Attitude and Purchase Behavior," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 5(5), pages 831-845, May.
    4. Wu, Meng-Wen & Shen, Chung-Hua, 2013. "Corporate social responsibility in the banking industry: Motives and financial performance," Journal of Banking & Finance, Elsevier, vol. 37(9), pages 3529-3547.
    5. Martínez Ferrero, Jennifer, 2014. "Consecuencias de las prácticas de sostenibilidad en el coste de capital y en la reputación corporativa," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 17(2), pages 153-162.
    6. Andrea Pérez & Carlos López & María del Mar García-De los Salmones, 2017. "An empirical exploration of the link between reporting to stakeholders and corporate social responsibility reputation in the Spanish context," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 30(3), pages 668-698, March.
    7. Abreu, Mônica Cavalcanti Sá de & Webb, Kernaghan & Araújo, Francisco Sávio Maurício & Cavalcante, Jaime Phasquinel Lopes, 2021. "From “business as usual” to tackling climate change: Exploring factors affecting low-carbon decision-making in the canadian oil and gas sector," Energy Policy, Elsevier, vol. 148(PA).
    8. Manuel Branco & Lúcia Rodrigues, 2008. "Factors Influencing Social Responsibility Disclosure by Portuguese Companies," Journal of Business Ethics, Springer, vol. 83(4), pages 685-701, December.

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