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Internet-Business or Just Business?: Impact of 'Internet-Specific' Strategies on Venture Performance

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  • Souitaris, Vangelis
  • Cohen, Marcel

Abstract

This study examines the relationship between 21 'internet-specific strategies' and the performance of internet-trading ventures. 'Internet-specific strategies' are defined as business strategies specifically relevant in the internet-trading context. They were proposed mostly by practitioner-oriented exploratory literature, based on case studies of leading dot-coms. Does the application of such strategies increase performance for the bulk of the new ventures (dot.coms and new divisions of large companies) trading on the internet? The results of a large survey of 406 internet ventures in the UK were quite controversial. Despite the fact that we have found statistically significant correlations between the majority of 'internet-specific strategies' and venture performance in at least one industrial sector, the coefficients were weak and the regression model proved statistically insignificant. This raises questions over the validity of practitioner-led theories about internet business. Business on the internet might be just business.

Suggested Citation

  • Souitaris, Vangelis & Cohen, Marcel, 2003. "Internet-Business or Just Business?: Impact of 'Internet-Specific' Strategies on Venture Performance," European Management Journal, Elsevier, vol. 21(4), pages 421-437, August.
    • Handle: RePEc:eee:eurman:v:21:y:2003:i:4:p:421-437
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    Cited by:

    1. C-T Bruce Ho, 2011. "Measuring dot com efficiency using a combined DEA and GRA approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(4), pages 776-783, April.

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