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Do Large European, US and Japanese Firms Use Their Web Sites To Communicate Their Mission?

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  • Bartkus, Barbara
  • Glassman, Myron
  • McAfee, Bruce

Abstract

While many firms have developed web sites, very little is known about how these sites are being used to communicate business strategy-related information to various constituencies. The purpose of this study was to examine whether large European, Japanese, and United States firms use their web sites to communicate their mission statements to stakeholders. The study found that mission-type statements can eventually be found on 66.7 per cent of the web sites of European firms, 50 per cent of Japanese firms, and 66.3 per cent of US firms. However, fewer than 10 per cent of companies, regardless of region, include mission statements on customer, employee, investor, or supplier pages.

Suggested Citation

  • Bartkus, Barbara & Glassman, Myron & McAfee, Bruce, 2002. "Do Large European, US and Japanese Firms Use Their Web Sites To Communicate Their Mission?," European Management Journal, Elsevier, vol. 20(4), pages 423-429, August.
    • Handle: RePEc:eee:eurman:v:20:y:2002:i:4:p:423-429
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    Citations

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    Cited by:

    1. S. Desmidt & A. Heene, 2006. "Mission Statement Perception: Are We All on the Same Wavelength? A Case Study in a Flemish Hospital," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/423, Ghent University, Faculty of Economics and Business Administration.
    2. Dmitry A. Ruban & Natalia N. Yashalova & Vladimir A. Ermolaev, 2021. "Is Environment a Strategic Priority of the Leading Energy Companies? Evidence from Mission Statements," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    3. Isabel‐María García Sánchez & Luis Rodríguez Domínguez & Isabel Gallego Álvarez, 2011. "Corporate governance and strategic information on the internet," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 24(4), pages 471-501, May.
    4. Dmitry A. Ruban & Natalia N. Yashalova, 2022. "Corporate Web Positioning as a Strategic Communication Tool in Agriculture," Agriculture, MDPI, vol. 12(8), pages 1-16, July.

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