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E-commerce in financial services:: An e-agenda for the corporate parent

Author

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  • Park, Robert
  • Campbell, Andrew

Abstract

Following interviews with financial service companies in the European Union, the authors propose an 'E-Agenda' for corporate parents or corporate centres in the light of the Internet and e-commerce. The Agenda consists of three broad elements: Existing business initiatives; New business ventures; Corporate level strategy review. The parental role or model faces a large range of options as a result of the Internet and e-commerce; the authors' E-Agenda will help companies to navigate these options.

Suggested Citation

  • Park, Robert & Campbell, Andrew, 2001. "E-commerce in financial services:: An e-agenda for the corporate parent," European Management Journal, Elsevier, vol. 19(4), pages 417-423, August.
    • Handle: RePEc:eee:eurman:v:19:y:2001:i:4:p:417-423
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