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Softbank:: An internet keiretsu and its leveraging of information asymmetries

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  • Lynskey, Michael
  • Yonekura, Seiichiro

Abstract

In this paper we examine the development of Softbank, the Japanese Internet investment conglomerate, and make two propositions. Firstly, we suggest that while the traditional keiretsu system began to unravel, Softbank, ironically, represented a new kind of keiretsu. Paradoxically, during its evolution, Softbank has resembled each of three broad types of traditional keiretsu. Secondly, we attribute Softbank's success to its ability to leverage asymmetries in three types of information: the value-chain asymmetry between software developers and retailers; the financial asymmetry between practices in the US and Japan; and the technology asymmetry between computer products in the US and Japan.

Suggested Citation

  • Lynskey, Michael & Yonekura, Seiichiro, 2001. "Softbank:: An internet keiretsu and its leveraging of information asymmetries," European Management Journal, Elsevier, vol. 19(1), pages 1-15, February.
    • Handle: RePEc:eee:eurman:v:19:y:2001:i:1:p:1-15
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    Cited by:

    1. Lynskey, Michael J., 2006. "Transformative technology and institutional transformation: Coevolution of biotechnology venture firms and the institutional framework in Japan," Research Policy, Elsevier, vol. 35(9), pages 1389-1422, November.

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