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The rivalry matrix:: Understanding rivalry and competitive dynamics

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  • Furrer, Olivier
  • Thomas, Howard

Abstract

In this paper we present a framework, the rivalry matrix, outlining a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the main modeling approaches contained in the matrix. We follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. We conclude with the description of a practical process for analyzing competitive dynamics.

Suggested Citation

  • Furrer, Olivier & Thomas, Howard, 2000. "The rivalry matrix:: Understanding rivalry and competitive dynamics," European Management Journal, Elsevier, vol. 18(6), pages 619-637, December.
    • Handle: RePEc:eee:eurman:v:18:y:2000:i:6:p:619-637
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    Cited by:

    1. Faouzi Bensebaa, 2003. "La dynamique concurrentielle:défis analytiques et méthodologiques," Revue Finance Contrôle Stratégie, revues.org, vol. 6(1), pages 5-37, March.
    2. Fiona Davies & Luiz Moutinho & Graeme Hutcheson, 2005. "Constructing a knowledge‐based system to aid scenario‐based strategic planning: an application to the European airline industry," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 13(2), pages 61-79, June.
    3. Roper, Angela & Hodari, Demian, 2015. "Strategy tools: Contextual factors impacting use and usefulness," Tourism Management, Elsevier, vol. 51(C), pages 1-12.

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