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Towards a new model of strategy-making as serious play

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  • Roos, Johan
  • Victor, Bart

Abstract

A new model of strategy-making as play is presented in response to increasing calls for a deeper theory of strategy-making. First an elaboration of the construct of strategic imagination is offered, describing three distinct, but interrelated forms of imagination: descriptive, creative, and challenging. Strategic Imagination is defined as an emergent property of a complex interplay between the three kinds of imagination. Then, extending the work of the planning and design schools, the model describes the complex social dynamic of strategy-making itself. Applying the notion of play from anthropology and cognitive development, the strategy-making process is described as a three-phase play process. The three phases, constructing to stimulate new ideas, story telling to share meaning, and deep engagement to assimilate new directions, are described. Finally some directions for strategy-making practice improvement are offered.

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  • Roos, Johan & Victor, Bart, 1999. "Towards a new model of strategy-making as serious play," European Management Journal, Elsevier, vol. 17(4), pages 348-355, August.
    • Handle: RePEc:eee:eurman:v:17:y:1999:i:4:p:348-355
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    Cited by:

    1. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Ignacio Canales, J., 2013. "Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities," European Management Journal, Elsevier, vol. 31(3), pages 263-277.
    2. Dann, Stephen, 2018. "Facilitating co-creation experience in the classroom with Lego Serious Play," Australasian marketing journal, Elsevier, vol. 26(2), pages 121-131.

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