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Business transformation in electronic commerce:: A study of sectoral and regional trends

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  • Dutta, Soumitra
  • Kwan, Stephen
  • Segev, Arie

Abstract

The omnipresent nature of the Internet and the WWW has been a defining characteristic of the 'new world' of electronic commerce. The impact of electronic commerce spans national boundaries and sectoral differences. While experts estimate that the number of users of the Internet will grow to 550Â million, or 10 per cent of the world's population, by the year 2000, little is known of the degree to which business models have been transformed by the Internet across different types of businesses. This paper takes a step in this direction by studying how strategic marketing, defined by the four Ps -- Product, Price, Promotion and Placement, and Customer Relationship are getting transformed in the on-line world of electronic commerce across sectors and geographic regions. Our conclusions are drawn from the results of a survey of 167 organisations chosen from a number of sectors across the globe.

Suggested Citation

  • Dutta, Soumitra & Kwan, Stephen & Segev, Arie, 1998. "Business transformation in electronic commerce:: A study of sectoral and regional trends," European Management Journal, Elsevier, vol. 16(5), pages 540-551, October.
    • Handle: RePEc:eee:eurman:v:16:y:1998:i:5:p:540-551
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    Cited by:

    1. R. Sundarraj, 2006. "A model for standardizing human decisions concerning service-contracts management," Annals of Operations Research, Springer, vol. 143(1), pages 171-189, March.
    2. Hänninen, Mikko & Mitronen, Lasse & Kwan, Stephen K., 2019. "Multi-sided marketplaces and the transformation of retail: A service systems perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 380-388.
    3. Yu-Chuan Chen, 2016. "Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments," Asian Social Science, Canadian Center of Science and Education, vol. 12(5), pages 128-128, May.
    4. Law, Rob & Qi, Shanshan & Buhalis, Dimitrios, 2010. "Progress in tourism management: A review of website evaluation in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 297-313.
    5. Kokkinaki, A.I. & Dekker, R. & van Nunen, J.A.E.E. & Pappis, C.P., 1999. "An explanatory study on electronic commerce for reverse logistics," Econometric Institute Research Papers EI 9951-/A, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.

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