IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v16y1998i1p79-90.html
   My bibliography  Save this article

Global customerization of markets has arrived!

Author

Listed:
  • Tersine, Richard
  • Harvey, Michael

Abstract

Trade liberalization, expanding global markets, and technology proliferation have increased the importance of product variety, speed, and flexibility in building and sustaining competitive advantage. For many organizations, global competition is no longer on the horizon; it has arrived. A customer base with generic needs is a fading scenario. This competitive challenge requires that organizations confront the need for a fundamental change in the way products and services are designed, produced, and delivered to customers. Customers want a total customer value package that extends beyond the basic product into bundles of experiences and outcomes. Some futurists believe that tomorrow's business environment will find firms selling relationships rather than products.

Suggested Citation

  • Tersine, Richard & Harvey, Michael, 1998. "Global customerization of markets has arrived!," European Management Journal, Elsevier, vol. 16(1), pages 79-90, February.
    • Handle: RePEc:eee:eurman:v:16:y:1998:i:1:p:79-90
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0263237397000765
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:16:y:1998:i:1:p:79-90. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.