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Initiating, managing and sustaining corporate transformation:: A case study

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  • Orgland, Magne
  • von Krogh, Georg

Abstract

By reference to a case study of the `Consumer Goods Corporation' and a number of other corporate transformations, Magne Orgland and Georg Von Krogh conclude that initiating, managing and sustaining successful corporate transformation requires serious attention to three principles which can be implemented with the aid of a checklist supplied by the authors. A successful corporate transformation needs know-how among senior executives, especially on what a good change plan should include.

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  • Orgland, Magne & von Krogh, Georg, 1998. "Initiating, managing and sustaining corporate transformation:: A case study," European Management Journal, Elsevier, vol. 16(1), pages 31-38, February.
    • Handle: RePEc:eee:eurman:v:16:y:1998:i:1:p:31-38
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    Cited by:

    1. Sharma, Supriya, 2012. "Organizational Transformation in India: Developing a Typology," IIMA Working Papers WP2012-11-01, Indian Institute of Management Ahmedabad, Research and Publication Department.

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