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Cycles of trust and distrust in joint-ventures

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  • Gill, Jaz
  • Butler, Richard

Abstract

A joint-venture is one of a number of possible cooperative strategies that an organization may pursue and may be constrasted to competitive strategies that are more usually referred to in the literature on business and management. This article is based upon an international study of joint-ventures and develops the notion that trust presents a useful core concept for understanding the performance of joint-ventures. In order to do this, a quite formalized model is developed in which joint-venture performance is seen as an outcome of contextual variables with trust acting as an intermediate variable. Key variables are seen to be: the pattern of interdependencies between the parent companies and the joint-venture, the degree of competition endogenous to the joint-venture, and the ambiguity of the joint-venture's activities and objectives. The key aspect of trust that is developed concerns the extent to which an organizational form provides reliable knowledge about future outcomes with two dimensions of trust identified as of special significance. First, is personal trust which is based upon the perceived reliability of the individuals to fulfil expectations and is seen to be an outcome of the nature of social networks to which people belong. Second, is procedural or impersonal trust which is based upon the perceived reliability of formalized systems and computations for making reliable decisions, and is seen to be an outcome of the rules and industrial recipes that pertain in the joint-venture. This model is illustrated by means of two case studies, one involving a case of the decay of trust into distrust, the other involving the successful building up of trustworthy relations within the joint-venture.

Suggested Citation

  • Gill, Jaz & Butler, Richard, 1996. "Cycles of trust and distrust in joint-ventures," European Management Journal, Elsevier, vol. 14(1), pages 81-89, February.
  • Handle: RePEc:eee:eurman:v:14:y:1996:i:1:p:81-89
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    Cited by:

    1. Boersma, Margreet F. & Buckley, Peter J. & Ghauri, Pervez N., 2003. "Trust in international joint venture relationships," Journal of Business Research, Elsevier, vol. 56(12), pages 1031-1042, December.
    2. Kroeger, Frens, 2015. "The development, escalation and collapse of system trust: From the financial crisis to society at large," European Management Journal, Elsevier, vol. 33(6), pages 431-437.
    3. Min Ho Ryu & Jieun Park & Kyu Tae Kwak, 2020. "Joint Ventures between Online Portals and News Publishers: Will they be an Alternative to Symbiosis?," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    4. Antonio Barretta & Cristiano Busco & Pasquale Ruggiero, 2008. "Trust in Project Financing: An Italian Health Care Example," Public Money & Management, Taylor & Francis Journals, vol. 28(3), pages 179-184, June.
    5. Inkpen, Andrew C. & Currall, Steven C., 1998. "The nature, antecedents, and consequences of joint venture trust," Journal of International Management, Elsevier, vol. 4(1), pages 1-20, July.

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