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Are national stereotypes discriminating?

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  • Burns, Paul
  • Myers, Andrew
  • Kakabadse, Andrew

Abstract

Much of the work on stereotypes has focused on discrimination for women and minorities in the workplace. Stereotypes, however, can also exist among managers, potentially influencing their judgement when undertaking business deals with counterparts from other countries. Paul Burns, Andrew Myers and Andrew Kakabadse present results from a survey that was carried out by the 3i/Cranfield European Enterprise Centre at Cranfield. Over 1,000 managers from SMEs in France, Germany, Italy, Spain and the United Kingdom responded to the survey. Each manager scored their country and the remaining countries on a number of criteria, the key ones being trust, punctuality, humour, competence and reliability. The survey highlights a number of differing perceptions that managers have of managers from other nations. For example, British managers rate themselves highly on competence, whereas other European managers, notably from Italy and Spain, do not rate them as high. Such perceptions could lead to discrimination when choosing a European supplier for example.

Suggested Citation

  • Burns, Paul & Myers, Andrew & Kakabadse, Andrew, 1995. "Are national stereotypes discriminating?," European Management Journal, Elsevier, vol. 13(2), pages 212-217, June.
    • Handle: RePEc:eee:eurman:v:13:y:1995:i:2:p:212-217
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    Cited by:

    1. Sara Casagrande & Bruno Dallago, 2022. "To Be, or Not to Be: The Role of Self-Perception in European Countries’ Performance Assessment," Sustainability, MDPI, vol. 14(20), pages 1-23, October.
    2. Seok-Woo Kwon & Jerayr Haleblian & John Hagedoorn, 2016. "In country we trust? National trust and the governance of international R&D alliances," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(7), pages 807-829, September.

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