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Pricing conditions in the European common market

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  • Diller, Hermann
  • Bukhari, Imaan

Abstract

Pricing is a critical issue for firms operating in Europe. Hermann Diller and Imaan Bukhari perform a structural analysis of the pricing conditions in four industries in six EC countries and discuss the implications for pan-European pricing. The analysis reveals that existing structural differences between countries are too large to be ignored. However, the internationalization of the retail industry across Europe is putting increasing pressure on consumer goods firms to align their prices. Finally, the authors present two strategic approaches to deal with this dilemma.

Suggested Citation

  • Diller, Hermann & Bukhari, Imaan, 1994. "Pricing conditions in the European common market," European Management Journal, Elsevier, vol. 12(2), pages 163-170, June.
    • Handle: RePEc:eee:eurman:v:12:y:1994:i:2:p:163-170
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    Cited by:

    1. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
    2. Romero, Jaime & Cruz-Roche, Ignacio & Charron, Jean-Philippe, 2020. "The myth of price convergence under economic integration: A proposed explanation for the difference in food prices across European countries," European Management Journal, Elsevier, vol. 38(2), pages 267-276.

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