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Financial or strategic controls? : An Anglo-German case study

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  • Carr, Christopher
  • Tomkins, Cyril
  • Bayliss, Brian

Abstract

This article examines a successful Anglo-German joint venture in order to compare approaches in the two countries when faced with the same strategic investment decision. The case uniquely illustrates some of the key contrasts found in a more extensive study of strategic investment decisions involving 24 British and 25 German vehicle component companies. This has been financed by the Institute of Chartered Accountants in England and Wales, to whom a report is now being submitted. The contrast was pronounced. The German company's approach was primarily driven by strategic considerations both in respect to its investment decisions and subsequent control processes, and financial targets were explicitly played down; whereas the British company's approach was primarily driven by financial considerations on both counts. The German company has performed more successfully and its distinctive approach proved decisive in ensuring the success of this major investment. British companies may need to adopt a more strategic emphasis in the face of international competition.

Suggested Citation

  • Carr, Christopher & Tomkins, Cyril & Bayliss, Brian, 1994. "Financial or strategic controls? : An Anglo-German case study," European Management Journal, Elsevier, vol. 12(1), pages 102-113, March.
    • Handle: RePEc:eee:eurman:v:12:y:1994:i:1:p:102-113
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    Cited by:

    1. Groot, Tom L. C. M., 1997. "The influence of financial markets and corporate governance on R&D policy of Dutch companies," Serie Research Memoranda 0047, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Franco Cescon, 1998. "Investment Appraisal and Measures of Performance in Italian Divisionalised Companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 2(2), pages 191-212, June.

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