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Successful strategy: Stargazing or self-examination?

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  • Verdin, Paul
  • Williamson, Peter

Abstract

Paul Verdin and Peter Williamson construct links between 'inward-looking' strategies by companies -- which are governed by their existing assets, capabilities and core competencies -- and 'outward-looking' strategies which emphasise a more traditional market-competitor analysis. Two aphorisms for managers emerge -- 'understand exactly which competences can offer competitive advantage', and 'start from the market in deciding how to use your core competences'. A company which succeeds in forging these links will be able to come up with a synthetic strategy which uses its internal resources in a way the market will continue to reward. This strategy will bring real competitive advantage.

Suggested Citation

  • Verdin, Paul & Williamson, Peter, 1994. "Successful strategy: Stargazing or self-examination?," European Management Journal, Elsevier, vol. 12(1), pages 10-19, March.
    • Handle: RePEc:eee:eurman:v:12:y:1994:i:1:p:10-19
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    Cited by:

    1. Oktemgil, Mehmet & Greenley, Gordon E. & Broderick, Amanda J., 2000. "An empirical study of isolating mechanisms in UK companies," European Journal of Operational Research, Elsevier, vol. 122(3), pages 638-655, May.
    2. Alain Asquin & R. Moore, 2003. "Trajectories, Strategic Formulas and Contingencies : pathways to entrepreneurial success," Post-Print halshs-00688892, HAL.

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