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Auto-what? A new perspective on corporate self-awareness

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  • Brønn, Peggy Simcic
  • Von Krogh, Georg
  • Vicari, Salvatore

Abstract

Autopoeisis is a new theory which explains the evolution of living organisms. Essentially it argues that organisms' development takes place through a closed system of relations. It is the result of careful and methodical change and adaptation. Applied to human thinking, autopoeitic theory claims that the human cognitive system is closed and autonomous and constructs its own reality by making distinctions in observations. The system is self-referential. Peggy Simcic Brønn, Georg von Krogh and Salvatore Vicari draw out the implications of this for the corporate world since corporations are also cognitive systems. In particular, they draw inferences for the way corporations should deal with management knowledge and the retention of knowledge.

Suggested Citation

  • Brønn, Peggy Simcic & Von Krogh, Georg & Vicari, Salvatore, 1993. "Auto-what? A new perspective on corporate self-awareness," European Management Journal, Elsevier, vol. 11(3), pages 342-346, September.
    • Handle: RePEc:eee:eurman:v:11:y:1993:i:3:p:342-346
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