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Logistics and competitive strategy

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  • Christopher, Martin

Abstract

Organisations around the world are facing unprecedented challenges to the maintenance of profitability as they confront recessionary markets and increasingly fierce global competition. It is against this backdrop that logistics has emerged as a vital element in the process of corporate renewal. This article examines the contribution that logistics can make to the achievement of sustained competitive advantage, particularly through the combined impact of improved customer service and lower costs to serve. The contribution that customer service can make to the building of long-term relationships with customers and hence enhanced customer retention is emphasised.

Suggested Citation

  • Christopher, Martin, 1993. "Logistics and competitive strategy," European Management Journal, Elsevier, vol. 11(2), pages 258-261, June.
    • Handle: RePEc:eee:eurman:v:11:y:1993:i:2:p:258-261
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    Cited by:

    1. José Antonio Plaza-Úbeda & Emilio Abad-Segura & Jerónimo de Burgos-Jiménez & Antoaneta Boteva-Asenova & Luis Jesús Belmonte-Ureña, 2020. "Trends and New Challenges in the Green Supply Chain: The Reverse Logistics," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    2. V. Mani & Rajat Agrawal & Vinay Sharma, 2016. "Impediments to Social Sustainability Adoption in the Supply Chain: An ISM and MICMAC Analysis in Indian Manufacturing Industries," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 17(2), pages 135-156, June.
    3. Borazon, Elaine Q. & Supangco, Vivien T., 2018. "Effect of Supply Chain Integration on the Business Performance and Competitiveness of the Philippine Small and Medium Enterprises," Discussion Papers DP 2018-13, Philippine Institute for Development Studies.
    4. Cheng-Wen Lee & Budi Hasyim & Jan-Yan Lin, 2024. "Digital Technology for Supply Chain Management- marketing Integration," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 14(1), pages 1-4.
    5. Elaine Q. Borazon & Vivien T. Supangco, 2018. "Effect of Supply Chain Integration on the Business Performance and Competitiveness of the Philippine Small and Medium Enterprises," Working Papers id:12922, eSocialSciences.
    6. Chang, Woojung & Ellinger, Alexander E. & Kim, Kyoungmi (Kate) & Franke, George R., 2016. "Supply chain integration and firm financial performance: A meta-analysis of positional advantage mediation and moderating factors," European Management Journal, Elsevier, vol. 34(3), pages 282-295.

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