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Joint ventures in hungary: Key success factors

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  • Hamill, Jim
  • Hunt, Graham

Abstract

This paper examines the contrasting experiences of three British companies in attempting to establish joint ventures in Hungary. The cases highlight some of the important 'do's and don'ts' of settingup joint ventures in previously centrally planned economies. Jim Hamill and Graham Hunt explain that the key to successful joint venture negotiations is sensitivity to the economic development needs of the host nation (e.g. technology transfer, modernisation, finance, training, etc.) without compromising the operating efficiency and profitability of the venture itself. Successful joint ventures can provide mutual benefits to both the foreign partner and host nation. In cases where major conflicts of interest arise, it may be better to break the courtship rather than enter into a troubled marriage.

Suggested Citation

  • Hamill, Jim & Hunt, Graham, 1993. "Joint ventures in hungary: Key success factors," European Management Journal, Elsevier, vol. 11(2), pages 238-247, June.
    • Handle: RePEc:eee:eurman:v:11:y:1993:i:2:p:238-247
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    Cited by:

    1. Newburry, William & Zeira, Yoram & Yeheskel, Orly, 2003. "Autonomy and effectiveness of equity international joint ventures (IJVs) in China," International Business Review, Elsevier, vol. 12(4), pages 395-419, August.
    2. Arnold Schuh, 2010. "How research on marketing in Central and Eastern Europe can advance international marketing theory," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 255-268.

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