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A framework for constructing Euro-networks

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  • Vandermerwe, Sandra

Abstract

Firms operating transnationally in Europe must restructure to become Euro-organizations if they are to succeed in the future. Using the old, national model to capture consumers is a competitive disadvantage nowadays. Sandra Vandermerwe offers a framework for this Euro-structuring to take place. The base line is understanding future Euro-customers. Euro-consumer clusters are emerging and need to be identified; there are major shifts occurring in industrial purchasing criteria; suppliers and customers are entering new relationships; Europewide decentralized networks are the new corporate structure; and firms will locate according to where each element of the system belongs best. Managers must strive for an integrated pan-European network of operations if they are to succeed in the new unified Europe.

Suggested Citation

  • Vandermerwe, Sandra, 1993. "A framework for constructing Euro-networks," European Management Journal, Elsevier, vol. 11(1), pages 55-61, March.
    • Handle: RePEc:eee:eurman:v:11:y:1993:i:1:p:55-61
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    Cited by:

    1. René Belderbos & Leo Sleuwaegen & Reinhilde Veugelers, 2010. "Market Integration and Technological Leadership in Europe," European Economy - Economic Papers 2008 - 2015 403, Directorate General Economic and Financial Affairs (DG ECFIN), European Commission.

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