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Management education and employee training at Moscow McDonald's

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  • Vikhanski, Oleg
  • Puffer, Sheila

Abstract

The success of Moscow McDonald's is now legendary; since January 1990 it has become the most visited restaurant in the McDonald's worldwide system, and also the largest. Oleg Vikhanski and Sheila Puffer explore McDonald's human resource philosphy and methods and explain how they evoked an especially enthusiastic response from the recruited Russian labor force. McDonald's training methods augur well for the future in Russia.

Suggested Citation

  • Vikhanski, Oleg & Puffer, Sheila, 1993. "Management education and employee training at Moscow McDonald's," European Management Journal, Elsevier, vol. 11(1), pages 102-107, March.
    • Handle: RePEc:eee:eurman:v:11:y:1993:i:1:p:102-107
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    Cited by:

    1. Fey, Carl & Björkman, Ingmar, 2000. "The Effect of Human Resource Management Practices on MNC Subsidiary Performance in Russia," SSE/EFI Working Paper Series in Business Administration 2000:6, Stockholm School of Economics.
    2. McCarthy, Daniel J. & Puffer, Sheila M., 1997. "Strategic investment flexibility for MNE success in Russia: Evolving beyond entry modes," Journal of World Business, Elsevier, vol. 32(4), pages 293-319, January.
    3. Banai, Moshe & Chanin, Michael & Teng, Bing-Sheng, 1999. "Russian managers' perceptions of prospective Russian-US joint ventures," International Business Review, Elsevier, vol. 8(1), pages 17-37, January.

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