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Strategy search and creativity: The key to corporate renewal

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  • Majaro, Simon

Abstract

Simon Majaro's recent work focuses on injecting creativity into a company's strategy. A model of eight interrelated elements is described which top management should pursue to encourage creativity and innovation. The author demonstrates the process of 'Strategy Search', structured group work using specially--devised techniques and aids to creative thinking --exploring many issues. Creative thinking at the top is necessary to move the whole organisation. Finally, top management must view creativity and innovation holistically; although interrelated, they are just one approach, together with visioning, shared values and knowledge, to a single vital corporate aim --satisfying the customer.

Suggested Citation

  • Majaro, Simon, 1992. "Strategy search and creativity: The key to corporate renewal," European Management Journal, Elsevier, vol. 10(2), pages 230-238, June.
    • Handle: RePEc:eee:eurman:v:10:y:1992:i:2:p:230-238
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    Cited by:

    1. Noémi Berlin & Jean-Louis Tavani & Maud Beasançon, 2016. "An exploratory study of creativity, personality and schooling achievement," Education Economics, Taylor & Francis Journals, vol. 24(5), pages 536-556, September.

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