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Understanding barriers to electric vehicle adoption for personal mobility: A case study of middle income in-service residents in Hyderabad city, India

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  • Munshi, Talat
  • Dhar, Subash
  • Painuly, Jyoti

Abstract

Globally, there is a significant increase in the sales of electric vehicles (EVs), and in many counties, this is leading to transformational change in the use of vehicle technology. In India, the government provides policy and financial incentives with an expectation of large-scale diffusion of EVs in the medium and long term. However, for the diffusion of EVs, it is essential to understand consumer behaviour. This study contributes to understanding factors necessary to drive EV demand in India by analysing the behaviour of potential EV buyers. The city of Hyderabad in India was used as a case study. Personal interviews were used, and stated preferences for different scenarios were analysed using discrete choice models. The analysis reveals a general willingness to purchase EVs among the middle-income working population in India. However, this initial excitement was found to be only due to a lack of awareness about running cost and specification of EVs, and when the these were known, most respondents showed high sensitivity and reconsidered their choice. It was also found that financial and policy incentives positively impact EV adoption, underlining their importance. The estimates from this study thus provide insights into the policy responses and also for framing market strategies.

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  • Munshi, Talat & Dhar, Subash & Painuly, Jyoti, 2022. "Understanding barriers to electric vehicle adoption for personal mobility: A case study of middle income in-service residents in Hyderabad city, India," Energy Policy, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:enepol:v:167:y:2022:i:c:s0301421522001811
    DOI: 10.1016/j.enpol.2022.112956
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    2. Deka, Chayasmita & Dutta, Mrinal Kanti & Yazdanpanah, Masoud & Komendantova, Nadejda, 2023. "Can gain motivation induce Indians to adopt electric vehicles? Application of an extended theory of Planned Behavior to map EV adoption intention," Energy Policy, Elsevier, vol. 182(C).
    3. Fatemeh Nazari & Abolfazl Mohammadian & Thomas Stephens, 2023. "Exploring the Role of Perceived Range Anxiety in Adoption Behavior of Plug-in Electric Vehicles," Papers 2308.10313, arXiv.org.
    4. Goel, Pooja & Kumar, Aalok & Parayitam, Satyanarayana & Luthra, Sunil, 2023. "Understanding transport users' preferences for adopting electric vehicle based mobility for sustainable city: A moderated moderated-mediation model," Journal of Transport Geography, Elsevier, vol. 106(C).
    5. Konstantina Anastasiadou & Nikolaos Gavanas, 2022. "State-of-the-Art Review of the Key Factors Affecting Electric Vehicle Adoption by Consumers," Energies, MDPI, vol. 15(24), pages 1-23, December.
    6. Bhat, Furqan A. & Verma, Ashish, 2024. "Electric two-wheeler adoption in India – A discrete choice analysis of motivators and barriers affecting the potential electric two-wheeler buyers," Transport Policy, Elsevier, vol. 152(C), pages 118-131.

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    Barriers; Electric vehicles; CO2 mitigation; Choice modeling;
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