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Seeing clearly in a virtual reality: Tourist reactions to an offshore wind project

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  • Teisl, Mario F.
  • Noblet, Caroline L.
  • Corey, Richard R.
  • Giudice, Nicholas A.

Abstract

Most research to elicit citizen's reactions to proposed windfarms use either no visuals (relying on text) or static representations (e.g., 2-D photos or drawings); we develop and test a virtual reality (VR) tool to determine whether increased information – in the form of VR – alters tourists’ perceptions, attitudes, concerns and behaviors related to a proposed siting of wind turbines. Tourists using the VR were better at evaluating the impact of wind turbines on their experience and forecasting how their behavior may change. Also the VR caused respondents, on average, to have more negative reactions.

Suggested Citation

  • Teisl, Mario F. & Noblet, Caroline L. & Corey, Richard R. & Giudice, Nicholas A., 2018. "Seeing clearly in a virtual reality: Tourist reactions to an offshore wind project," Energy Policy, Elsevier, vol. 122(C), pages 601-611.
    • Handle: RePEc:eee:enepol:v:122:y:2018:i:c:p:601-611
    DOI: 10.1016/j.enpol.2018.08.018
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    References listed on IDEAS

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    3. Kostyk, Alena & Sheng, Jie, 2023. "VR in customer-centered marketing: Purpose-driven design," Business Horizons, Elsevier, vol. 66(2), pages 225-236.
    4. Ladenburg, Jacob & Skotte, Maria, 2022. "Heterogeneity in willingness to pay for the location of offshore wind power development: An application of the willingness to pay space model," Energy, Elsevier, vol. 241(C).
    5. Muhammad Aslam Mohd Safari & Nurulkamal Masseran & Alias Jedi & Sohif Mat & Kamaruzzaman Sopian & Azman Bin Abdul Rahim & Azami Zaharim, 2020. "Rural Public Acceptance of Wind and Solar Energy: A Case Study from Mersing, Malaysia," Energies, MDPI, vol. 13(15), pages 1-24, July.

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