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Willingness to pay for solar adoption: Economic, ideological, motivational, and demographic factors

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  • Badole, Sachin B.
  • Bird, Stephen
  • Heintzelman, Martin D.
  • Legault, Lisa

Abstract

Residential solar energy installations are a critical component of the energy transition. Nonetheless, just a small fraction of all eligible households have installed solar panels. We investigate household willingness to pay (WTP) for a residential rooftop solar system using a stated preference approach and including socio-demographic, ideological, economic, and psychological factors.

Suggested Citation

  • Badole, Sachin B. & Bird, Stephen & Heintzelman, Martin D. & Legault, Lisa, 2024. "Willingness to pay for solar adoption: Economic, ideological, motivational, and demographic factors," Energy Economics, Elsevier, vol. 136(C).
    • Handle: RePEc:eee:eneeco:v:136:y:2024:i:c:s0140988324004110
    DOI: 10.1016/j.eneco.2024.107703
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