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Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers

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  • Helsen, Kristiaan
  • Schmittlein, David

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  • Helsen, Kristiaan & Schmittlein, David, 1994. "Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers," European Journal of Operational Research, Elsevier, vol. 76(2), pages 359-374, July.
    • Handle: RePEc:eee:ejores:v:76:y:1994:i:2:p:359-374
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    Cited by:

    1. Huang, Ava & Dawes, John & Lockshin, Larry & Greenacre, Luke, 2017. "Consumer response to price changes in higher-priced brands," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 1-10.
    2. Komal Nagar, 2009. "Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments," Vision, , vol. 13(4), pages 35-48, October.
    3. Somosi, Agnes & Stiassny, Alfred & Kolos, Krisztina & Warlop, Luk, 2021. "Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 915-934.
    4. Jensen, Birger Boutrup & Grunert, Klaus G., 2014. "Price Knowledge During Grocery Shopping: What We Learn and What We Forget," Journal of Retailing, Elsevier, vol. 90(3), pages 332-346.

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