Modeling competitive pricing and market share: Anatomy of a decision support system
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- Alexouda, Georgia & Paparrizos, Konstantinos, 2001. "A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study," European Journal of Operational Research, Elsevier, vol. 134(1), pages 165-178, October.
- Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven, 2012. "Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs," European Journal of Operational Research, Elsevier, vol. 219(2), pages 368-378.
- Karniouchina, Ekaterina V. & Moore, William L. & van der Rhee, Bo & Verma, Rohit, 2009. "Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research," European Journal of Operational Research, Elsevier, vol. 197(1), pages 340-348, August.
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