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Revenue-sharing between developers of virtual products and platform distributors

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  • Avinadav, Tal
  • Chernonog, Tatyana
  • Khmelnitsky, Eugene

Abstract

We investigate consignment contracts with revenue-sharing for selling virtual products subject to information asymmetry. In practice, distribution platforms commonly use unified contracts with identical revenue-sharing terms across the developers whose products they offer. We analyze the case of a developer who is better informed than his distribution platform regarding the demand. First, we prove that the developer has no incentive to voluntarily disclose his private information and that cheap-talk is not informative, so the distribution platform can either extract this information by designing a revelation mechanism via a menu of contracts or propose a less complicated, suboptimal but commonly used unified contract. Based on optimal control theory, we develop a menu of contracts over a continuous demand domain, which includes a mechanism that leaves out some developers who reduce the expected profit of the distribution platform. We find that (i) the distribution platform is willing to share the developer's cost to make the developer act in accordance with the actual base demand; (ii) the menu of contracts is more supportive of small businesses than the unified contract; and (iii) the menu of contracts can significantly improve the distribution platform's expected profit compared with that of the unified contract when the app quality exceeds the minimum required level. In addition, we develop a mathematical model for the case of an app developer who has the option of bypassing the distribution platform and selling his app directly to end consumers, although he would then face a smaller market.

Suggested Citation

  • Avinadav, Tal & Chernonog, Tatyana & Khmelnitsky, Eugene, 2021. "Revenue-sharing between developers of virtual products and platform distributors," European Journal of Operational Research, Elsevier, vol. 290(3), pages 927-945.
    • Handle: RePEc:eee:ejores:v:290:y:2021:i:3:p:927-945
    DOI: 10.1016/j.ejor.2020.08.036
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    Cited by:

    1. Janek Meyn & Michael Kandziora & Sönke Albers & Michel Clement, 2023. "Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 114-131, January.
    2. Avinadav, Tal & Levy, Priel, 2022. "Value of information in a mobile app supply chain under hidden or known information superiority," International Journal of Production Economics, Elsevier, vol. 248(C).
    3. Tian, Longmei & Hu, Benyong, 2023. "The impacts of blockchain adoption on pricing and efforts decisions in online game supply chains with information asymmetry," International Journal of Production Economics, Elsevier, vol. 266(C).
    4. Yuan Fang & Bin Shen & Yifan Cao, 2022. "To Share or Not to Share? The Optimal Technology Investment in a Virtual Product Supply Chain," Sustainability, MDPI, vol. 14(19), pages 1-30, October.
    5. Avinadav, Tal & Levy, Priel, 2023. "The effect of an uncertain commission rate on the decisions of a capital-constrained developer," Operations Research Perspectives, Elsevier, vol. 11(C).
    6. Chernonog, Tatyana & Levy, Priel, 2023. "Co-creation of mobile app quality in a two-platform supply chain when platforms are asymmetric," European Journal of Operational Research, Elsevier, vol. 308(1), pages 183-200.
    7. Avinadav, Tal & Chernonog, Tatyana & Meilijson, Isaac & Perlman, Yael, 2022. "A consignment contract with revenue sharing between an app developer and a distribution platform," International Journal of Production Economics, Elsevier, vol. 243(C).
    8. Yaxin Wang & Haoyu Wen & ZhongQuan Hu & Yuntao Zhang, 2023. "Collaborative Innovation Strategy of Supply Chain in the Context of MCU Domestic Substitution : A Differential Game Analysis," Computational Economics, Springer;Society for Computational Economics, vol. 61(3), pages 1039-1074, March.
    9. Avinadav, Tal & Levy, Priel, 2024. "Improving efficiency in supply chains with a capital-constrained app developer under the agency contract," European Journal of Operational Research, Elsevier, vol. 315(3), pages 991-1005.
    10. Xiaotong Guo & Yong He, 2022. "Mathematical Modeling and Optimization of Platform Service Supply Chains: A Literature Review," Mathematics, MDPI, vol. 10(22), pages 1-19, November.
    11. Ma, Xiaoyu & Huang, Feiteng & Li, Xue & Zhang, Jihong, 2024. "Optimal contract design in mobile service industry considering network congestion," International Journal of Production Economics, Elsevier, vol. 267(C).
    12. Xia, Lulu & Li, Kai & Fu, Hong, 2024. "Bargaining in mobile app supply chain considering members’ fairness concern attitudes," International Journal of Production Economics, Elsevier, vol. 270(C).
    13. Sangita Poddar & Tanmoyee Banerjee(Chatterjee) & Swapnendu Banerjee, 2023. "Taxation on duopoly e-commerce platforms and their search environments," SN Business & Economics, Springer, vol. 3(8), pages 1-20, August.

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