IDEAS home Printed from https://ideas.repec.org/a/eee/ejores/v259y2017i2p512-526.html
   My bibliography  Save this article

Choosing the right exchange-old-for-new programs for durable goods with a rollover

Author

Listed:
  • Xiao, Yongbo

Abstract

By offering to trade-in one unit of old product at a discounted price while selling new products, “exchange-old-for-new” (EON) programs have been considered efficient ways of expanding market for durable goods. Starting from the choice behavior of customers, this paper studies optimal pricing and remanufacturing decisions for firms that adopt the EON program. Specifically, considering a supply chain that consists of one manufacturer and one retailer, we investigate two business models: (i) in the manufacturer-initiated scenario, the manufacturer launches an EON program and owns all the old items that are returned; he remanufactures all (or a portion) of the old items and sells them to a secondary market. (ii) In the retailer-initiated scenario, any old items that are returned belong to the retailer; she remanufactures the old items and sells them to the secondary market. An in-depth comparison between the optimal decisions in the two models is conducted in this paper. We show it is possible that a firm may be even more profitable from being a “free-rider”, instead of offering an EON program by himself/herself. Based on a centralized supply chain as a benchmark, an exchange-discount-sharing contract is proposed to coordinate the supply chain and to improve the overall welfare of customers. Numerical experiments are conducted to show the profit impact for the supply chain members, which uncover some interesting managerial insights for the proper adoption of the most efficient EON programs.

Suggested Citation

  • Xiao, Yongbo, 2017. "Choosing the right exchange-old-for-new programs for durable goods with a rollover," European Journal of Operational Research, Elsevier, vol. 259(2), pages 512-526.
    • Handle: RePEc:eee:ejores:v:259:y:2017:i:2:p:512-526
    DOI: 10.1016/j.ejor.2016.11.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0377221716309080
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ejor.2016.11.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Gautam Gowrisankaran & Marc Rysman, 2012. "Dynamics of Consumer Demand for New Durable Goods," Journal of Political Economy, University of Chicago Press, vol. 120(6), pages 1173-1219.
    2. Daniel A. Levinthal & Devavrat Purohit, 1989. "Durable Goods and Product Obsolescence," Marketing Science, INFORMS, vol. 8(1), pages 35-56.
    3. Drew Fudenberg & Jean Tirole, 1998. "Upgrades, Tradeins, and Buybacks," RAND Journal of Economics, The RAND Corporation, vol. 29(2), pages 235-258, Summer.
    4. Cripps, John D & Meyer, Robert J, 1994. "Heuristics and Biases in Timing the Replacement of Durable Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 304-318, September.
    5. Chao Liang & Metin Çakanyıldırım & Suresh P. Sethi, 2014. "Analysis of Product Rollover Strategies in the Presence of Strategic Customers," Management Science, INFORMS, vol. 60(4), pages 1033-1056, April.
    6. Geraldo Ferrer & Jayashankar M. Swaminathan, 2006. "Managing New and Remanufactured Products," Management Science, INFORMS, vol. 52(1), pages 15-26, January.
    7. R. Canan Savaskan & Shantanu Bhattacharya & Luk N. Van Wassenhove, 2004. "Closed-Loop Supply Chain Models with Product Remanufacturing," Management Science, INFORMS, vol. 50(2), pages 239-252, February.
    8. Yalç{i}n Akçay & Harihara Prasad Natarajan & Susan H. Xu, 2010. "Joint Dynamic Pricing of Multiple Perishable Products Under Consumer Choice," Management Science, INFORMS, vol. 56(8), pages 1345-1361, August.
    9. Ann van Ackere & Diane J. Reyniers, 1995. "Trade-ins and Introductory Offers in a Monopoly," RAND Journal of Economics, The RAND Corporation, vol. 26(1), pages 58-74, Spring.
    10. Paul Klemperer, 1987. "Markets with Consumer Switching Costs," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 102(2), pages 375-394.
    11. Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.
    12. R. Canan Savaskan & Luk N. Van Wassenhove, 2006. "Reverse Channel Design: The Case of Competing Retailers," Management Science, INFORMS, vol. 52(1), pages 1-14, January.
    13. Robotis, Andreas & Bhattacharya, Shantanu & Van Wassenhove, Luk N., 2005. "The effect of remanufacturing on procurement decisions for resellers in secondary markets," European Journal of Operational Research, Elsevier, vol. 163(3), pages 688-705, June.
    14. Klemperer, Paul D, 1987. "Entry Deterrence in Markets with Consumer Switching Costs," Economic Journal, Royal Economic Society, vol. 97(388a), pages 99-117, Supplemen.
    15. Saibal Ray & Tamer Boyaci & Necati Aras, 2005. "Optimal Prices and Trade-in Rebates for Durable, Remanufacturable Products," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 208-228, January.
    16. Preyas S. Desai & Devavrat Purohit & Bo Zhou, 2016. "The Strategic Role of Exchange Promotions," Marketing Science, INFORMS, vol. 35(1), pages 93-112, January.
    17. V. Daniel R. Guide, Jr. & Ruud H. Teunter & Luk N. Van Wassenhove, 2003. "Matching Demand and Supply to Maximize Profits from Remanufacturing," Manufacturing & Service Operations Management, INFORMS, vol. 5(4), pages 303-316, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fan, Xiaojun & Guo, Xin & Wang, Shanshan, 2022. "Optimal collection delegation strategies in a retail-/dual-channel supply chain with trade-in programs," European Journal of Operational Research, Elsevier, vol. 303(2), pages 633-649.
    2. Fei Tang & Ying Dai & Zu‐Jun Ma, 2023. "Optimal joint trade‐in rebate strategies in a retailer‐led supply chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(1), pages 399-415, January.
    3. Wang, Wei & Feng, Lipan & Chen, Xiaoxu & Yang, Lei & Choi, Tsan-Ming, 2024. "Impacts of selling models: Who should offer trade-in programs in e-commerce supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 186(C).
    4. Tang, Fei & Dai, Ying & Ma, Zu-Jun & Choi, Tsan-Ming, 2023. "Trade-in operations under retail competition: Effects of brand loyalty," European Journal of Operational Research, Elsevier, vol. 310(1), pages 397-414.
    5. Quan, Yuting & Hong, Jiangtao & Song, Jingpu & Leng, Mingming, 2021. "Game-theoretic analysis of trade-in services in closed-loop supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 152(C).
    6. Zhang, Abraham & Wang, Jason X. & Farooque, Muhammad & Wang, Yulan & Choi, Tsan-Ming, 2021. "Multi-dimensional circular supply chain management: A comparative review of the state-of-the-art practices and research," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    7. Xiao, Lu & Wang, Xian-Jia & Chin, Kwai-Sang, 2020. "Trade-in strategies in retail channel and dual-channel closed-loop supply chain with remanufacturing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).
    8. Zhangwei Feng & Na Luo & Yanping Liu, 2021. "Trade-in Strategy and Competition between Two Independent Remanufacturers," IJERPH, MDPI, vol. 18(13), pages 1-13, June.
    9. Li, Sijie & Zheng, Bin & Jia, Dongfeng, 2024. "Optimal decisions for hybrid manufacturing and remanufacturing with trade-in program and carbon tax," Omega, Elsevier, vol. 124(C).
    10. Han, Xiaohua & Yang, Qianxia & Shang, Jennifer & Pu, Xujin, 2017. "Optimal strategies for trade-old-for-remanufactured programs: Receptivity, durability, and subsidy," International Journal of Production Economics, Elsevier, vol. 193(C), pages 602-616.
    11. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    12. Li, Yongjian & Wang, Kun & Xu, Fangchao & Fan, Chunxing, 2022. "Management of trade-in modes by recycling platforms based on consumer heterogeneity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 162(C).
    13. Li, Yongjian & Feng, Lipan & Govindan, Kannan & Xu, Fangchao, 2019. "Effects of a secondary market on original equipment manufactures’ pricing, trade-in remanufacturing, and entry decisions," European Journal of Operational Research, Elsevier, vol. 279(3), pages 751-766.
    14. Zhenfeng Liu & Jian Feng & Jinfeng Wang, 2019. "Effects of the Sharing Economy on Sequential Innovation Products," Complexity, Hindawi, vol. 2019, pages 1-18, January.
    15. Cao, Jian & Wu, Sisi & Kumar, Sanjay, 2023. "Recovering and remanufacturing to fulfill EPR regulation in the presence of secondary market," International Journal of Production Economics, Elsevier, vol. 263(C).
    16. Das, Debabrata & Dutta, Pankaj, 2022. "Product return management through promotional offers: The role of consumers’ loss aversion," International Journal of Production Economics, Elsevier, vol. 251(C).
    17. Shanyong Wang & Jing Wang & Feng Yang & Yu Wang & Jun Li, 2018. "Consumer familiarity, ambiguity tolerance, and purchase behavior toward remanufactured products: The implications for remanufacturers," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1741-1750, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yongbo Xiao & Liming Wang & Jian Chen, 2020. "Dynamic pricing in a trade‐in program with replacement and new customers," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(5), pages 334-352, August.
    2. Ferrer, Geraldo & Swaminathan, Jayashankar M., 2010. "Managing new and differentiated remanufactured products," European Journal of Operational Research, Elsevier, vol. 203(2), pages 370-379, June.
    3. Liu, Jingchen & Zhai, Xin & Chen, Lihua, 2018. "The interaction between product rollover strategy and pricing scheme," International Journal of Production Economics, Elsevier, vol. 201(C), pages 116-135.
    4. Liu, Jingchen & Zhai, Xin & Chen, Lihua, 2019. "Optimal pricing strategy under trade-in program in the presence of strategic consumers," Omega, Elsevier, vol. 84(C), pages 1-17.
    5. Xiao, Lu & Wang, Xian-Jia & Chin, Kwai-Sang, 2020. "Trade-in strategies in retail channel and dual-channel closed-loop supply chain with remanufacturing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).
    6. Han, Xiaohua & Yang, Qianxia & Shang, Jennifer & Pu, Xujin, 2017. "Optimal strategies for trade-old-for-remanufactured programs: Receptivity, durability, and subsidy," International Journal of Production Economics, Elsevier, vol. 193(C), pages 602-616.
    7. Zu-Jun Ma & Qin Zhou & Ying Dai & Gao-Feng Guan, 2018. "To License or Not to License Remanufacturing Business?," Sustainability, MDPI, vol. 10(2), pages 1-21, January.
    8. Kaiying Cao & Tsan‐Ming Choi, 2022. "Optimal Trade‐in Return Policies: Is it Wise to be Generous?," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1309-1331, March.
    9. Cao, Kaiying & Han, Guoxin & Xu, Bing & Wang, Jia, 2020. "Gift card payment or cash payment: Which payment is suitable for trade-in rebate?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 134(C).
    10. Ramani, Vinay & De Giovanni, Pietro, 2017. "A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect," European Journal of Operational Research, Elsevier, vol. 262(3), pages 1009-1027.
    11. Cao, Kaiying & Xu, Xiaoyan & Bian, Yiwen & Sun, Yanhong, 2019. "Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model," Omega, Elsevier, vol. 82(C), pages 181-192.
    12. Ma, Zu-Jun & Zhou, Qin & Dai, Ying & Sheu, Jiuh-Biing, 2017. "Optimal pricing decisions under the coexistence of “trade old for new” and “trade old for remanufactured” programs," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 106(C), pages 337-352.
    13. Fuqiang Zhang & Renyu Zhang, 2018. "Trade-in Remanufacturing, Customer Purchasing Behavior, and Government Policy," Manufacturing & Service Operations Management, INFORMS, vol. 20(4), pages 601-616, October.
    14. Yongbo Xiao & Sean X. Zhou, 2020. "Trade‐in for Cash or for Upgrade? Dynamic Pricing with Customer Choice," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 856-881, April.
    15. Saibal Ray & Tamer Boyaci & Necati Aras, 2005. "Optimal Prices and Trade-in Rebates for Durable, Remanufacturable Products," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 208-228, January.
    16. Hu, Shu & Zhu, Stuart X. & Fu, Ke, 2023. "Optimal trade-in and refurbishment strategies for durable goods," European Journal of Operational Research, Elsevier, vol. 309(1), pages 133-151.
    17. Kleber, Rainer & Reimann, Marc & Souza, Gilvan C. & Zhang, Weihua, 2020. "Two-sided competition with vertical differentiation in both acquisition and sales in remanufacturing," European Journal of Operational Research, Elsevier, vol. 284(2), pages 572-587.
    18. Yalabik, Baris & Chhajed, Dilip & Petruzzi, Nicholas C., 2014. "Product and sales contract design in remanufacturing," International Journal of Production Economics, Elsevier, vol. 154(C), pages 299-312.
    19. Cao, Kaiying & Su, Yunyi & Han, Guoxin & Choi, Tsan-Ming, 2022. "Is it wise to offer rebates for unused extended warranties under trade-in programs in supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    20. Robotis, Andreas & Boyaci, Tamer & Verter, Vedat, 2012. "Investing in reusability of products of uncertain remanufacturing cost: The role of inspection capabilities," International Journal of Production Economics, Elsevier, vol. 140(1), pages 385-395.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:259:y:2017:i:2:p:512-526. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.