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Implications of personalization offers on demand and supply network design: A case from the golf club industry

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  • Poulin, Marc
  • Montreuil, Benoit
  • Martel, Alain

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  • Poulin, Marc & Montreuil, Benoit & Martel, Alain, 2006. "Implications of personalization offers on demand and supply network design: A case from the golf club industry," European Journal of Operational Research, Elsevier, vol. 169(3), pages 996-1009, March.
    • Handle: RePEc:eee:ejores:v:169:y:2006:i:3:p:996-1009
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    References listed on IDEAS

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    1. Suresh Kotha, 1995. "Mass customization: Implementing the emerging paradigm for competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 21-42.
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    1. Yuanyuan Hao & Mengyuan Kong, 2022. "Economic effect of the golf simulation industry in Korea: an analysis based on the SVAR model," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.
    2. Sláma, Jiří & Stejskalová, Irena & Kincl, Tomáš & Bystřický, Václav & Kvítek, Tomáš & Fialová, Dana & Štych, Přemysl, 2020. "Golf courses in the Czech Republic: Analysis of the development and socio-economic characteristics," Land Use Policy, Elsevier, vol. 99(C).
    3. Li, Wei & Sun, Hui & Tong, Meng & Mustafee, Navonil & Koh, Lenny, 2024. "Customizing customization in a 3D printing-enabled hybrid manufacturing supply chain," International Journal of Production Economics, Elsevier, vol. 268(C).
    4. Laura Macchion & Rosanna Fornasiero & Andrea Vinelli, 2017. "Supply chain configurations: a model to evaluate performance in customised productions," International Journal of Production Research, Taylor & Francis Journals, vol. 55(5), pages 1386-1399, March.
    5. Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
    6. Haruvy, Ernan E. & Li, Tao & Sethi, Suresh P., 2012. "Two-stage pricing for custom-made products," European Journal of Operational Research, Elsevier, vol. 219(2), pages 405-414.
    7. Lyons, Andrew Charles & Um, Juneho & Sharifi, Hossein, 2020. "Product variety, customisation and business process performance: A mixed-methods approach to understanding their relationships," International Journal of Production Economics, Elsevier, vol. 221(C).
    8. Um, Juneho & Lyons, Andrew & Lam, Hugo K.S. & Cheng, T.C.E. & Dominguez-Pery, Carine, 2017. "Product variety management and supply chain performance: A capability perspective on their relationships and competitiveness implications," International Journal of Production Economics, Elsevier, vol. 187(C), pages 15-26.
    9. Zhang, Jianqiang & He, Xiuli, 2019. "Targeted advertising by asymmetric firms," Omega, Elsevier, vol. 89(C), pages 136-150.

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