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Breadth, depth, and competition

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  • Bar-Isaac, Heski

Abstract

We consider the trade-offs in the choice between depth (a narrow high quality position) and breadth (a wide low quality range). In particular, the extent of depth or breadth in a market can be non-monotonic in the strength of competition.

Suggested Citation

  • Bar-Isaac, Heski, 2009. "Breadth, depth, and competition," Economics Letters, Elsevier, vol. 103(2), pages 110-112, May.
    • Handle: RePEc:eee:ecolet:v:103:y:2009:i:2:p:110-112
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