IDEAS home Printed from https://ideas.repec.org/a/eee/ecolec/v226y2024ics0921800924002416.html
   My bibliography  Save this article

Saving the world voluntarily: Experimental evidence of gain-loss framing on voluntary pro-environmental behavior

Author

Listed:
  • Hauser, David
  • Bregulla, Daniel

Abstract

Empirical research shows that loss framing appears to be a promising tool to promote pro-environmental behavior. However, only a limited amount of experimental research has examined the effect of loss framing on actual behavior. Here, we use a variation of the Work for Environmental Protection Task (Lange & Dewitte, 2022) to study voluntary pro-environmental behavior. In an online experiment (N = 897), we find a trend of higher working efforts in the LOSS frame. However, this effect is small and marginally statistically significant. Interestingly, as explorative analyses suggest, the effect of loss framing is consistent for people with low and high intrinsic values to protect the environment.

Suggested Citation

  • Hauser, David & Bregulla, Daniel, 2024. "Saving the world voluntarily: Experimental evidence of gain-loss framing on voluntary pro-environmental behavior," Ecological Economics, Elsevier, vol. 226(C).
    • Handle: RePEc:eee:ecolec:v:226:y:2024:i:c:s0921800924002416
    DOI: 10.1016/j.ecolecon.2024.108344
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0921800924002416
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ecolecon.2024.108344?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Framing; Loss Aversion; Pro-Environmental Behavior; Experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ecolec:v:226:y:2024:i:c:s0921800924002416. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ecolecon .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.