IDEAS home Printed from https://ideas.repec.org/a/eee/ecolec/v226y2024ics0921800924002416.html
   My bibliography  Save this article

Saving the world voluntarily: Experimental evidence of gain-loss framing on voluntary pro-environmental behavior

Author

Listed:
  • Hauser, David
  • Bregulla, Daniel

Abstract

Empirical research shows that loss framing appears to be a promising tool to promote pro-environmental behavior. However, only a limited amount of experimental research has examined the effect of loss framing on actual behavior. Here, we use a variation of the Work for Environmental Protection Task (Lange & Dewitte, 2022) to study voluntary pro-environmental behavior. In an online experiment (N = 897), we find a trend of higher working efforts in the LOSS frame. However, this effect is small and marginally statistically significant. Interestingly, as explorative analyses suggest, the effect of loss framing is consistent for people with low and high intrinsic values to protect the environment.

Suggested Citation

  • Hauser, David & Bregulla, Daniel, 2024. "Saving the world voluntarily: Experimental evidence of gain-loss framing on voluntary pro-environmental behavior," Ecological Economics, Elsevier, vol. 226(C).
    • Handle: RePEc:eee:ecolec:v:226:y:2024:i:c:s0921800924002416
    DOI: 10.1016/j.ecolecon.2024.108344
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0921800924002416
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ecolecon.2024.108344?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wouter Poortinga & Louise Whitaker, 2018. "Promoting the Use of Reusable Coffee Cups through Environmental Messaging, the Provision of Alternatives and Financial Incentives," Sustainability, MDPI, vol. 10(3), pages 1-10, March.
    2. Paul J. Ferraro & J. Dustin Tracy, 2022. "A reassessment of the potential for loss-framed incentive contracts to increase productivity: a meta-analysis and a real-effort experiment," Experimental Economics, Springer;Economic Science Association, vol. 25(5), pages 1441-1466, November.
    3. Grolleau, Gilles & Kocher, Martin G. & Sutan, Angela, 2014. "Cheating and loss aversion: do people lie more to avoid a loss?," Discussion Papers in Economics 21387, University of Munich, Department of Economics.
    4. Katherine L. Milkman & Dena Gromet & Hung Ho & Joseph S. Kay & Timothy W. Lee & Pepi Pandiloski & Yeji Park & Aneesh Rai & Max Bazerman & John Beshears & Lauri Bonacorsi & Colin Camerer & Edward Chang, 2021. "Megastudies improve the impact of applied behavioural science," Nature, Nature, vol. 600(7889), pages 478-483, December.
    5. Thomas Dohmen & Armin Falk & David Huffman & Uwe Sunde & Jürgen Schupp & Gert G. Wagner, 2011. "Individual Risk Attitudes: Measurement, Determinants, And Behavioral Consequences," Journal of the European Economic Association, European Economic Association, vol. 9(3), pages 522-550, June.
    6. Jonathan de Quidt, 2018. "Your Loss Is My Gain: A Recruitment Experiment with Framed Incentives," Journal of the European Economic Association, European Economic Association, vol. 16(2), pages 522-559.
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    9. von Bieberstein, Frauke & Essl, Andrea & Friedrich, Kathrin, 2020. "Gain versus loss contracts: Does contract framing affect agents’ reciprocity?," Economics Letters, Elsevier, vol. 187(C).
    10. Stefano DellaVigna & Devin Pope, 2018. "What Motivates Effort? Evidence and Expert Forecasts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 85(2), pages 1029-1069.
    11. Essl, Andrea & Jaussi, Stefanie, 2017. "Choking under time pressure: The influence of deadline-dependent bonus and malus incentive schemes on performance," Journal of Economic Behavior & Organization, Elsevier, vol. 133(C), pages 127-137.
    12. Alex Imas & Sally Sadoff & Anya Samek, 2017. "Do People Anticipate Loss Aversion?," Management Science, INFORMS, vol. 63(5), pages 1271-1284, May.
    13. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    14. Ghesla, Claus & Grieder, Manuel & Schmitz, Jan & Stadelmann, Marcel, 2020. "Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior," Energy Policy, Elsevier, vol. 137(C).
    15. Blankenberg, Ann-Kathrin & Alhusen, Harm, 2019. "On the determinants of pro-environmental behavior: A literature review and guide for the empirical economist," University of Göttingen Working Papers in Economics 350, University of Goettingen, Department of Economics, revised 2019.
    16. Hochman, Guy & Ayal, Shahar & Ariely, Dan, 2014. "Keeping your gains close but your money closer: The prepayment effect in riskless choices," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PB), pages 582-594.
    17. Ropret Homar, Aja & Knežević Cvelbar, Ljubica, 2021. "The effects of framing on environmental decisions: A systematic literature review," Ecological Economics, Elsevier, vol. 183(C).
    18. Grolleau, Gilles & Kocher, Martin G. & Sutan, Angela, 2016. "Cheating and Loss Aversion: Do People Cheat More to Avoid a Loss?," Munich Reprints in Economics 43493, University of Munich, Department of Economics.
    19. Michael Berkebile-Weinberg & Danielle Goldwert & Kimberly C. Doell & Jay J. Bavel & Madalina Vlasceanu, 2024. "The differential impact of climate interventions along the political divide in 60 countries," Nature Communications, Nature, vol. 15(1), pages 1-12, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jonathan Quidt & Francesco Fallucchi & Felix Kölle & Daniele Nosenzo & Simone Quercia, 2017. "Bonus versus penalty: How robust are the effects of contract framing?," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 3(2), pages 174-182, December.
    2. Buckley, P. & Roussillon, B. & Teyssier, S., 2021. "Gain and loss framing to encourage effort provision: An experiment," Working Papers 2021-02, Grenoble Applied Economics Laboratory (GAEL).
    3. Mylène Lagarde & Duane Blaauw, 2021. "Effects of incentive framing on performance and effort: evidence from a medically framed experiment," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 7(1), pages 33-48, September.
    4. Paul J. Ferraro & J. Dustin Tracy, 2022. "A reassessment of the potential for loss-framed incentive contracts to increase productivity: a meta-analysis and a real-effort experiment," Experimental Economics, Springer;Economic Science Association, vol. 25(5), pages 1441-1466, November.
    5. Shoham Choshen‐Hillel & Ehud Guttel & Alon Harel, 2022. "Framing negligence," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 19(2), pages 296-339, June.
    6. Pau Balart & Lara Ezquerra & Iñigo Hernandez-Arenaz, 2022. "Framing effects on risk-taking behavior: evidence from a field experiment in multiple-choice tests," Experimental Economics, Springer;Economic Science Association, vol. 25(4), pages 1268-1297, September.
    7. Bulte, Erwin & List, John A. & van Soest, Daan, 2021. "Incentive spillovers in the workplace: Evidence from two field experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 184(C), pages 137-149.
    8. Difang Huang & Zhengyang Bao, 2020. "Gender Differences in Reaction to Enforcement Mechanisms: A Large-Scale Natural Field Experiment," Monash Economics Working Papers 08-20, Monash University, Department of Economics.
    9. Baumann, Florian & Benndorf, Volker & Friese, Maria, 2019. "Loss-induced emotions and criminal behavior: An experimental analysis," Journal of Economic Behavior & Organization, Elsevier, vol. 159(C), pages 134-145.
    10. Lingyun Mi & Jiali Han & Ting Xu & Xuejiao Wang & Lijie Qiao & Tianwen Jia & Xiaoli Gan, 2023. "Evaluating Whether and How Public Health Event Information Frameworks Promote Pro-Environmental Behavior," IJERPH, MDPI, vol. 20(4), pages 1-20, February.
    11. Ropret Homar, Aja & Knežević Cvelbar, Ljubica, 2021. "The effects of framing on environmental decisions: A systematic literature review," Ecological Economics, Elsevier, vol. 183(C).
    12. von Bieberstein, Frauke & Essl, Andrea & Friedrich, Kathrin, 2020. "Gain versus loss contracts: Does contract framing affect agents’ reciprocity?," Economics Letters, Elsevier, vol. 187(C).
    13. Essl, Andrea & Hauser, David & von Bieberstein, Frauke, 2024. "Let's think about the future: The effect of positive and negative future primes on pro-environmental behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 109(C).
    14. Stephan Tontrup & Christopher Jon Sprigman, 2022. "Self‐nudging contracts and the positive effects of autonomy—Analyzing the prospect of behavioral self‐management," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 19(3), pages 594-676, September.
    15. De Paola, Maria & Gioia, Francesca & Pupo, Valeria, 2020. "Selection and Incentives under Time Pressure: The Importance of Framing," IZA Discussion Papers 13474, Institute of Labor Economics (IZA).
    16. Brice Corgnet & Roberto Hernán González, 2023. "You Will not Regret it: On the Practice of Randomized Incentives," Working Papers 2314, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    17. Steinel, Wolfgang & Valtcheva, Kalina & Gross, Jörg & Celse, Jérémy & Max, Sylvain & Shalvi, Shaul, 2022. "(Dis)honesty in the face of uncertain gains or losses," Journal of Economic Psychology, Elsevier, vol. 90(C).
    18. Yujin Jeong & Jordan I. Siegel, 2018. "Threat of falling high status and corporate bribery: Evidence from the revealed accounting records of two South Korean presidents," Strategic Management Journal, Wiley Blackwell, vol. 39(4), pages 1083-1111, April.
    19. Siniver, Erez & Yaniv, Gideon, 2018. "Losing a real-life lottery and dishonest behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 75(C), pages 26-30.
    20. Camilleri, Adrian R. & Dankova, Katarina & Ortiz, Jose M. & Neelim, Ananta, 2023. "Increasing worker motivation using a reward scheme with probabilistic elements," Organizational Behavior and Human Decision Processes, Elsevier, vol. 177(C).

    More about this item

    Keywords

    Framing; Loss Aversion; Pro-Environmental Behavior; Experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ecolec:v:226:y:2024:i:c:s0921800924002416. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ecolecon .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.