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Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain

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  • Brewer, Jordan
  • Patel, Dhru
  • Kim, Dennie
  • Murray, Alex

Abstract

The transformative impact of generative AI (GenAI), extending beyond traditional AI, raises numerous concerns including the replacement of human roles and AI misuse in an array of industries. This article introduces blockchain technology as a complementary technological safeguard to address some of these challenges. We emphasize blockchain’s role in promoting transparency, verifiability, and decentralization in AI development and usage, thereby offering potential solutions for four distinct challenges: (1) AI toxicity, biases, hallucinations, (2) AI interest misalignment, (3) AI as a black box, and (4) AI misuse. This article proposes ways to ensure responsible and transparent AI usage through the integration of blockchain. We position the convergence of AI and blockchain as a means to manage AI’s societal impact and unlock its benefits—contingent upon collaborative efforts among various stakeholders such as businesses, developers, and regulatory bodies. We contribute to the discourse on ethical AI usage and the potential of blockchain to enhance AI’s reliability and accountability for organizations.

Suggested Citation

  • Brewer, Jordan & Patel, Dhru & Kim, Dennie & Murray, Alex, 2024. "Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain," Business Horizons, Elsevier, vol. 67(5), pages 525-535.
    • Handle: RePEc:eee:bushor:v:67:y:2024:i:5:p:525-535
    DOI: 10.1016/j.bushor.2024.04.011
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    References listed on IDEAS

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    1. Urbani, Roberto & Ferreira, Caitlin & Lam, Joey, 2024. "Managerial framework for evaluating AI chatbot integration: Bridging organizational readiness and technological challenges," Business Horizons, Elsevier, vol. 67(5), pages 595-606.
    2. Abdelhalim, Esraa & Anazodo, Kemi Salawu & Gali, Nazha & Robson, Karen, 2024. "A framework of diversity, equity, and inclusion safeguards for chatbots," Business Horizons, Elsevier, vol. 67(5), pages 487-498.
    3. Retkowsky, Jana & Hafermalz, Ella & Huysman, Marleen, 2024. "Managing a ChatGPT-empowered workforce: Understanding its affordances and side effects," Business Horizons, Elsevier, vol. 67(5), pages 511-523.
    4. Hannigan, Timothy R. & McCarthy, Ian P. & Spicer, André, 2024. "Beware of botshit: How to manage the epistemic risks of generative chatbots," Business Horizons, Elsevier, vol. 67(5), pages 471-486.
    5. Cui, Yuanyuan (Gina) & van Esch, Patrick & Phelan, Steven, 2024. "How to build a competitive advantage for your brand using generative AI," Business Horizons, Elsevier, vol. 67(5), pages 583-594.

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