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Business efforts, opportunities, and limits addressing the poor: A Brazilian case study

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  • Kanashiro, Patricia
  • Starik, Mark

Abstract

Businesses have many opportunities to foster sustainable peace. To illustrate the possibilities and limits of businesses reducing violence, we describe the case of ABN AMRO in Brazil and its social program in Novo Lino, one of the poorest municipalities in the country characterized by high levels of violence toward children. With ABN AMRO's support, Novo Lino was able to significantly improve the living conditions of abused children assisted by the social project and raise awareness of children's rights protection. However, despite the corporation's efforts, the project ended after ABN AMRO withdrew its financial support. This case study intends to stimulate discussion on the roles and possibilities of corporations in the social context of extreme poverty. We conclude that businesses need to adopt an integrated approach that simultaneously addresses the several factors related to extreme deprivation and reduces the likelihood of violence in situations of extreme poverty.

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  • Kanashiro, Patricia & Starik, Mark, 2016. "Business efforts, opportunities, and limits addressing the poor: A Brazilian case study," Business Horizons, Elsevier, vol. 59(5), pages 471-479.
    • Handle: RePEc:eee:bushor:v:59:y:2016:i:5:p:471-479
    DOI: 10.1016/j.bushor.2016.03.011
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    References listed on IDEAS

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    1. Pete Tashman & Valentina Marano, 2009. "Dynamic Capabilities and Base of the Pyramid Business Strategies," Journal of Business Ethics, Springer, vol. 89(4), pages 495-514, March.
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    3. World Bank, 2011. "World Development Report 2011 [Rapport sur le développement dans le monde 2011 : Conflits, sécurité et développement - Abrégé]," World Bank Publications - Books, The World Bank Group, number 4389.
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    Cited by:

    1. Jay Joseph & John E. Katsos & Mariam Daher, 2021. "Local Business, Local Peace? Intergroup and Economic Dynamics," Journal of Business Ethics, Springer, vol. 173(4), pages 835-854, November.
    2. Lucas Inacio Santos & Rosley Anholon & Dirceu Silva & Carlos Raul Etulain & Vasco Sanchez Rodrigues & Walter Leal Filho, 2022. "Corporate social responsibility projects: critical success factors for better performance of Brazilian companies and guidelines to qualify professionals and entrepreneurs," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1685-1706, December.
    3. John E. Katsos & Yass AlKafaji, 2019. "Business in War Zones: How Companies Promote Peace in Iraq," Journal of Business Ethics, Springer, vol. 155(1), pages 41-56, March.
    4. Forrer, John J. & Fort, Timothy L., 2016. "The PACO index," Business Horizons, Elsevier, vol. 59(5), pages 533-538.

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