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Communication essentials for female executives to develop leadership presence: Getting beyond the barriers of understating accomplishment

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  • Grant, Anett D.
  • Taylor, Amanda

Abstract

Statistics about women's presence as CEOs, directors, and board members show relative stagnation over the last few years. Many theories exist to explain this problem, but there is a paucity of specific suggestions targeted at individuals seeking to rise to the top of their organizations. In this article we propose that changing the way women talk about accomplishments can improve leadership presence and aid in promotion. We analyzed video interviews of 20 men and 20 women in leadership roles at Fortune 50 companies. Since leaders will inevitably confront this when interviewing for promotions, we chose to focus on the question: “In your career, what are the accomplishments you are most proud of?” We analyzed content, syntax, gestures, and facial expressions, and identified significant differences in the way men and women talked about accomplishment. Based upon our research, we identify six communication essentials that can help women project confidence: (1) starting strong, (2) staying succinct, (3) dimensionalizing content, (4) owning voice, (5) controlling movement, and (6) projecting warmth.

Suggested Citation

  • Grant, Anett D. & Taylor, Amanda, 2014. "Communication essentials for female executives to develop leadership presence: Getting beyond the barriers of understating accomplishment," Business Horizons, Elsevier, vol. 57(1), pages 73-83.
    • Handle: RePEc:eee:bushor:v:57:y:2014:i:1:p:73-83
    DOI: 10.1016/j.bushor.2013.09.003
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    Cited by:

    1. Song, Jun Myung, 2022. "Female senior managers and the gender equality environment: Evidence from south Korean firms," Pacific-Basin Finance Journal, Elsevier, vol. 75(C).
    2. Katherina Kuschel & Erica Salvaj, 2018. "Opening the “Black Box”. Factors Affecting Women’s Journey to Top Management Positions: A Framework Applied to Chile," Administrative Sciences, MDPI, vol. 8(4), pages 1-13, October.
    3. Getchell, Kristen M. & Beitelspacher, Lauren Skinner, 2020. "Better marketing for female marketers: Gendered language in the Forbes CMO list," Business Horizons, Elsevier, vol. 63(5), pages 607-617.

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