Understanding and managing CEO celebrity
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Cited by:
- Wei He & Chenyuan Jin, 2024. "A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory," Electronic Commerce Research, Springer, vol. 24(2), pages 1235-1265, June.
- Marco Caiffa & Vincenzo Farina & Lucrezia Fattobene, 2020. "All that glitters is not gold: CEOs' celebrity beyond media content," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 25(3), pages 444-460, July.
- Weiping Liu & Yanling Lian & Cuili Qian, 2022. "Buffering and bridging: How firms manage the burden of celebrity," Asia Pacific Journal of Management, Springer, vol. 39(2), pages 483-513, June.
- Luyi Qiu & Xiaohua Chen & Timothy J. Lee, 2021. "How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming," Sustainability, MDPI, vol. 13(15), pages 1-16, August.
- Park, Jong-Hun & Kim, Changsu & Sung, Yun-Dal, 2014. "Whom to dismiss? CEO celebrity and management dismissal," Journal of Business Research, Elsevier, vol. 67(11), pages 2346-2355.
- Wei, Jiuchang & Ouyang, Zhe & Chen, Haipeng (Allan), 2018. "CEO characteristics and corporate philanthropic giving in an emerging market: The case of China," Journal of Business Research, Elsevier, vol. 87(C), pages 1-11.
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