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Egypt's need for marketing management

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  • Boyd, Harper Jr.
  • El Sherbini, Abdel Aziz
  • Sherif, Ahmed Fouad

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  • Boyd, Harper Jr. & El Sherbini, Abdel Aziz & Sherif, Ahmed Fouad, 1961. "Egypt's need for marketing management," Business Horizons, Elsevier, vol. 4(2), pages 77-84.
    • Handle: RePEc:eee:bushor:v:4:y:1961:i:2:p:77-84
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    Cited by:

    1. de Ruyter, Ko & Wetzels, Martin, 2000. "With a little help from my fans - Extending models of pro-social behaviour to explain supporters' intentions to buy soccer club shares," Journal of Economic Psychology, Elsevier, vol. 21(4), pages 387-409, August.
    2. Stillman, Paul E. & Fujita, Kentaro & Sheldon, Oliver & Trope, Yaacov, 2018. "From “me” to “we”: The role of construal level in promoting maximized joint outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 16-25.
    3. Konow, James & Saijo, Tatsuyoshi & Akai, Kenju, 2020. "Equity versus equality: Spectators, stakeholders and groups," Journal of Economic Psychology, Elsevier, vol. 77(C).

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