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Fail better! Samuel Beckett's secrets of business and branding success

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  • Brown, Stephen

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  • Brown, Stephen, 2006. "Fail better! Samuel Beckett's secrets of business and branding success," Business Horizons, Elsevier, vol. 49(2), pages 161-169.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:2:p:161-169
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    1. Brown, Stephen, 2004. "O customer, where art thou?," Business Horizons, Elsevier, vol. 47(4), pages 61-70.
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    Cited by:

    1. Brown, Stephen, 2022. "The old manager and the sea: Steering branding the Hemingway Way," Business Horizons, Elsevier, vol. 65(4), pages 417-425.
    2. Iaia, Lea & Leonelli, Simona & Masciarelli, Francesca & Christofi, Michael & Cooper, Sir Cary, 2022. "The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity," Journal of Business Research, Elsevier, vol. 149(C), pages 954-966.
    3. Kumar, Ajay & Paul, Justin & StarÄ ević, SlaÄ‘ana, 2021. "Do brands make consumers happy?- A masstige theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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