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Dangerous territory: The societal marketing concept revisited

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  • Gaski, John F.

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  • Gaski, John F., 1985. "Dangerous territory: The societal marketing concept revisited," Business Horizons, Elsevier, vol. 28(4), pages 42-47.
    • Handle: RePEc:eee:bushor:v:28:y:1985:i:4:p:42-47
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    Cited by:

    1. Kadri G Yilmaz & Sedat Belbag, 2016. "Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model," International Journal of Business and Social Research, LAR Center Press, vol. 6(2), pages 1-10, February.
    2. John F. Gaski, 2023. "Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 5-11, June.
    3. Kadri G Yilmaz & Sedat Belbag, 2016. "Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(2), pages 1-10, February.
    4. C. Christopher Baughn & Nancy L. (Dusty) Bodie & John C. McIntosh, 2007. "Corporate social and environmental responsibility in Asian countries and other geographical regions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 14(4), pages 189-205, September.
    5. Geert Demuijnck & Patrick E. Murphy, 2022. "Why should marketers be forced to ignore their moral awareness? A reply to Gaski," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 38-43, June.
    6. John F. Gaski, 2015. "The trouble with marketing ethics . . ," Chapters, in: Handbook on Ethics and Marketing, chapter 6, pages 111-124, Edward Elgar Publishing.
    7. M. Hyman, 2009. "Responsible Ads: A Workable Ideal," Journal of Business Ethics, Springer, vol. 87(2), pages 199-210, June.

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