Cannibalism and new product development
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Cited by:
- van Baal, Sebastian, 2014. "Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1038-1046.
- Hans H. Bauer & Marc Fischer, 2001. "Ein Ansatz zur simultanen Messung von Kannibalisierungs-, substitutiven Konkurrenz- und Neukäufereffekten am Beispiel von line extensions," Schmalenbach Journal of Business Research, Springer, vol. 53(5), pages 455-477, August.
- McColl, Rod & Macgilchrist, Renaud & Rafiq, Shuddhasattwa, 2020.
"Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type,"
Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
- Rod Mccoll & Renaud Macgilchrist & Shuddhasattwa Rafiq, 2020. "Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type," Post-Print hal-02502697, HAL.
- Macedoni, Luca, 2022. "Large multiproduct exporters across rich and poor countries: Theory and evidence," Journal of Development Economics, Elsevier, vol. 156(C).
- Prahinski, Carol & Kocabasoglu, Canan, 2006. "Empirical research opportunities in reverse supply chains," Omega, Elsevier, vol. 34(6), pages 519-532, December.
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