Personality measures and market segmentation : Evidence favors interaction view
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- Kwabena Frimpong & Obaid Al-Shuridah & Alan Wilson & Frederick Asafo-Adjei Sarpong, 2017. "Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(4), pages 187-201, December.
- Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2012. "Le duel Marques de Distributeur / Marques de Fabricant face à la contingence de la situation de consommation," Working Papers halshs-00865996, HAL.
- Pedro Quelhas Brito & Peter J. McGoldrick & Umesh Ramchandra Raut, 2019. "Shopping Centre Patronage: Situational Factors Against Affect," Vision, , vol. 23(2), pages 189-196, June.
- Munte, Mei Hotma Mariati, 2015. "Analisis Pengaruh Sistem Penggajian Terhadap Kinerja Karyawan Pada Pt. Givemas Garmindo Medan [Payroll System Analysis On The Performance Of Employees Givemas Garmindo In Medan]," MPRA Paper 77542, University Library of Munich, Germany.
- Kim, Ki Youn & Lee, Bong Gyou, 2015. "Marketing insights for mobile advertising and consumer segmentation in the cloud era: A Q–R hybrid methodology and practices," Technological Forecasting and Social Change, Elsevier, vol. 91(C), pages 78-92.
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