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Personality measures and market segmentation : Evidence favors interaction view

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  • Engel, James F.
  • Kollat, David T.
  • Blackwell, Roger D.

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  • Engel, James F. & Kollat, David T. & Blackwell, Roger D., 1969. "Personality measures and market segmentation : Evidence favors interaction view," Business Horizons, Elsevier, vol. 12(3), pages 61-70, June.
    • Handle: RePEc:eee:bushor:v:12:y:1969:i:3:p:61-70
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    Cited by:

    1. Munte, Mei Hotma Mariati, 2015. "Analisis Pengaruh Sistem Penggajian Terhadap Kinerja Karyawan Pada Pt. Givemas Garmindo Medan [Payroll System Analysis On The Performance Of Employees Givemas Garmindo In Medan]," MPRA Paper 77542, University Library of Munich, Germany.
    2. Kim, Ki Youn & Lee, Bong Gyou, 2015. "Marketing insights for mobile advertising and consumer segmentation in the cloud era: A Q–R hybrid methodology and practices," Technological Forecasting and Social Change, Elsevier, vol. 91(C), pages 78-92.
    3. Kwabena Frimpong & Obaid Al-Shuridah & Alan Wilson & Frederick Asafo-Adjei Sarpong, 2017. "Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(4), pages 187-201, December.
    4. Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2012. "Le duel Marques de Distributeur / Marques de Fabricant face à la contingence de la situation de consommation," Working Papers halshs-00865996, HAL.
    5. Pedro Quelhas Brito & Peter J. McGoldrick & Umesh Ramchandra Raut, 2019. "Shopping Centre Patronage: Situational Factors Against Affect," Vision, , vol. 23(2), pages 189-196, June.

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