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Tourists’ responses to humour

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  • Pabel, Anja
  • Pearce, Philip L.

Abstract

Building on the existing tourism–humour literature, the study investigated tourists’ views of the categories of humour used by Australian tour guides. The researchers also evaluated tourists’ responses to the experimental manipulation of humour levels. The tourists’ commentary on the settings revealed that guides in one business emphasised predominantly funny stories and self-deprecatory humour, while in the second context the visitor experience was facilitated relatively more often through amusing exaggerations. In a quasi-experiment implemented within existing tourism businesses, the guides were encouraged to add more humour to their presentations. The manipulation did not enhance perceived levels of amusement but the prevailing levels of humour contributed significantly to the tourists’ comfort, concentration and connection levels.

Suggested Citation

  • Pabel, Anja & Pearce, Philip L., 2016. "Tourists’ responses to humour," Annals of Tourism Research, Elsevier, vol. 57(C), pages 190-205.
  • Handle: RePEc:eee:anture:v:57:y:2016:i:c:p:190-205
    DOI: 10.1016/j.annals.2015.12.018
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    References listed on IDEAS

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    1. Frew, Elspeth, 2006. "The humour tourist: A conceptualisation," Journal of Business Research, Elsevier, vol. 59(5), pages 643-646, May.
    2. Woodside, Arch G. & Hsu, Shih-Yun & Marshall, Roger, 2011. "General theory of cultures' consequences on international tourism behavior," Journal of Business Research, Elsevier, vol. 64(8), pages 785-799, August.
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    Cited by:

    1. Reynolds, Amy C. & Pabel, Anja & Ferguson, Sally A. & Naweed, Anjum, 2021. "Causes and consequences of sleep loss and fatigue: The worker perspective in the coral reef tourism industry," Annals of Tourism Research, Elsevier, vol. 88(C).
    2. Xu, Xing'an & Liu, Juan, 2022. "Artificial intelligence humor in service recovery," Annals of Tourism Research, Elsevier, vol. 95(C).
    3. Codruța Adina Băltescu, 2019. "Tourist Guide Role and Performance – Element of Visiting Experience at a Tourism Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 421-425, December.
    4. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    5. Godnov, Uroš & Redek, Tjaša, 2016. "Application of text mining in tourism: Case of Croatia," Annals of Tourism Research, Elsevier, vol. 58(C), pages 162-166.
    6. Yang, Hongyan & Xu, Hong & Zhang, Yan & Liang, Yan & Lyu, Ting, 2022. "Exploring the effect of humor in robot failure," Annals of Tourism Research, Elsevier, vol. 95(C).

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