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Examining tourists’ loyalty toward cultural quarters

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  • Chen, Annie
  • Peng, Norman
  • Hung, Kuang-peng

Abstract

•This paper examines tourists’ loyalty toward cultural quarters.•A model of the symbolic consumption of tourism destination brands is used.•Self-congruence affects tourists’ loyalty.•Brand identification does not affect loyalty.•Lifestyle-congruence affects tourists’ loyalty.

Suggested Citation

  • Chen, Annie & Peng, Norman & Hung, Kuang-peng, 2015. "Examining tourists’ loyalty toward cultural quarters," Annals of Tourism Research, Elsevier, vol. 51(C), pages 59-63.
    • Handle: RePEc:eee:anture:v:51:y:2015:i:c:p:59-63
    DOI: 10.1016/j.annals.2015.01.004
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    References listed on IDEAS

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    1. Stokburger-Sauer, Nicola E., 2011. "The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy," Tourism Management, Elsevier, vol. 32(6), pages 1282-1289.
    2. Ekinci, Yuksel & Sirakaya-Turk, Ercan & Preciado, Sandra, 2013. "Symbolic consumption of tourism destination brands," Journal of Business Research, Elsevier, vol. 66(6), pages 711-718.
    3. Gross, Michael J. & Brown, Graham, 2006. "Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment," Journal of Business Research, Elsevier, vol. 59(6), pages 696-700, June.
    4. Kressmann, Frank & Sirgy, M. Joseph & Herrmann, Andreas & Huber, Frank & Huber, Stephanie & Lee, Dong-Jin, 2006. "Direct and indirect effects of self-image congruence on brand loyalty," Journal of Business Research, Elsevier, vol. 59(9), pages 955-964, September.
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    Cited by:

    1. Haimeng Ding & Kuang-Peng Hung & Norman Peng & Annie Chen, 2021. "Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    2. Zuoming Jiang & Derong Lin, 2022. "Genius Loci of Ancient Village from the Perspective of Tourists Experience: Scale Development and Validation," IJERPH, MDPI, vol. 19(8), pages 1-18, April.

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