IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v107y2024ics0160738324000434.html
   My bibliography  Save this article

Temporal variation in children's reactions to tourism advertisement

Author

Listed:
  • Li, Mimi
  • Xing, Ningning
  • Lin, Guyang

Abstract

This study adopts a neuroscientific approach to explore children's real-time emotional experiences in responses to tourism advertisements with different valences. Sixty children were exposed to three high-positive valence and three low-positive valence tourism advertisements while their brain waves were collected via an electroencephalogram (EEG). Dynamic emotional trajectories of frontal alpha asymmetry, a neural indicator representing a person's positive emotions, were extracted from EEG data using time-frequency analysis. Children's emotions on five key moments (i.e., peak, end, beginning, trough, and middle) were analyzed. Results show that the high-positive valence videos resulted in higher asymmetry scores in middle moments rather in other moments. Moreover, gender and age could partially moderate the impact of video valence on asymmetry scores in middle moments.

Suggested Citation

  • Li, Mimi & Xing, Ningning & Lin, Guyang, 2024. "Temporal variation in children's reactions to tourism advertisement," Annals of Tourism Research, Elsevier, vol. 107(C).
    • Handle: RePEc:eee:anture:v:107:y:2024:i:c:s0160738324000434
    DOI: 10.1016/j.annals.2024.103766
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738324000434
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2024.103766?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shanshi Li & Gabby Walters & Jan Packer & Noel Scott, 2018. "Using skin conductance and facial electromyography to measure emotional responses to tourism advertising," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(15), pages 1761-1783, October.
    2. Li, Mimi & Chen, Yuhao & Wang, Jingqiang & Liu, Tingting, 2020. "Children's attention toward cartoon executed photos," Annals of Tourism Research, Elsevier, vol. 80(C).
    3. Canosa, Antonia & Graham, Anne, 2016. "Ethical tourism research involving children," Annals of Tourism Research, Elsevier, vol. 61(C), pages 219-221.
    4. Agneta H Fischer & Mariska E Kret & Joost Broekens, 2018. "Gender differences in emotion perception and self-reported emotional intelligence: A test of the emotion sensitivity hypothesis," PLOS ONE, Public Library of Science, vol. 13(1), pages 1-19, January.
    5. Arghavan Hadinejad & Noel Scott & Brent D. Moyle, 2019. "Emotional Responses to Tourism Advertisement in Different Cultures," World Scientific Book Chapters, in: Daniela Angelina Jelinčić & Yoel Mansfeld (ed.), Creating and Managing Experiences in Cultural Tourism, chapter 14, pages 225-238, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Shanshi & Huang, Huiling & Liu, Xinyu & Chen, Zhenyu, 2024. "The power of visuals in destination advertising," Annals of Tourism Research, Elsevier, vol. 107(C).
    2. Landmann, Elisa, 2023. "I can see how you feel—Methodological considerations and handling of Noldus's FaceReader software for emotion measurement," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    3. Chara Papoutsi & Irene Chaidi & Athanasios Drigas & Charalabos Skianis & Charalampos Karagiannidis, 2022. "Emotional Intelligence and ICTs for Women and Equality," Technium Social Sciences Journal, Technium Science, vol. 27(1), pages 253-268, January.
    4. Lin, Guyang & Li, Mimi & Xing, Yuqing & Guo, Fumei & Lin, Pearl M.C., 2023. "The contagion effect on children's consumption decision," Annals of Tourism Research, Elsevier, vol. 103(C).
    5. Luke Butcher & Billy Sung, 2024. "User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 401-414, July.
    6. Pedro Cuesta-Valiño & Sergey Kazakov & Pablo Gutiérrez-Rodríguez & Orlando Lima Rua, 2023. "The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    7. Ana Belén Górriz & Edgardo Etchezahar & Diego E. Pinilla-Rodríguez & María del Carmen Giménez-Espert & Ana Soto-Rubio, 2021. "Validation of TMMS-24 in Three Spanish-Speaking Countries: Argentina, Ecuador, and Spain," IJERPH, MDPI, vol. 18(18), pages 1-15, September.
    8. Catalda Corvasce & Juan Pedro Martínez-Ramón & Inmaculada Méndez & Cecilia Ruiz-Esteban & Francisco Manuel Morales-Rodríguez & María Belén García-Manrubia, 2022. "Emotional Strengths and Difficulties in Italian Adolescents: Analysis of Adaptation through the SDQ," Sustainability, MDPI, vol. 14(10), pages 1-12, May.
    9. Lorence R. Macahilig & Chris Feli Joy P. Tajonera, 2024. "Emotional Intelligence and Self-Harming Behavior of Junior High School Students with Absentee Parents in a Catholic University," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(9), pages 1204-1212, September.
    10. Antonia Canosa & Heike Schänzel, 2021. "The Role of Children in Tourism and Hospitality Family Entrepreneurship," Sustainability, MDPI, vol. 13(22), pages 1-14, November.
    11. Li, Yaoqi & Liu, Biqiang & Xie, Lishan, 2022. "Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments," Journal of Business Research, Elsevier, vol. 150(C), pages 553-566.
    12. Ms. Chie Aoyagi & Alistair Munro, 2019. "Guilt, Gender, and Work-Life Balance in Japan: A Choice Experiment," IMF Working Papers 2019/261, International Monetary Fund.
    13. Elizabeth Han & Dezhi Yin & Han Zhang, 2023. "Bots with Feelings: Should AI Agents Express Positive Emotion in Customer Service?," Information Systems Research, INFORMS, vol. 34(3), pages 1296-1311, September.
    14. Shivam Gupta & Sachin Modgil & Choong-Ki Lee & Uthayasankar Sivarajah, 2023. "The future is yesterday: Use of AI-driven facial recognition to enhance value in the travel and tourism industry," Information Systems Frontiers, Springer, vol. 25(3), pages 1179-1195, June.
    15. Johanna Annerbäck & Anna Sparrman, 2022. "The Child Tourist: Agency and Cultural Competence in VFR Travel," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-15, May.
    16. Li, Mimi & Wang, Yi & Wan, Yan & Huang, Xiaoting & Yang, Yihan, 2023. "The meaning of travel: Anecdotes from children," Annals of Tourism Research, Elsevier, vol. 103(C).
    17. Lourenção, Marina & de Moura Engracia Giraldi, Janaina & de Oliveira, Jorge Henrique Caldeira, 2020. "Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness," Annals of Tourism Research, Elsevier, vol. 84(C).
    18. Carla Barros & Ana Sacau-Fontenla, 2021. "New Insights on the Mediating Role of Emotional Intelligence and Social Support on University Students’ Mental Health during COVID-19 Pandemic: Gender Matters," IJERPH, MDPI, vol. 18(24), pages 1-11, December.
    19. Iris Ron, 2020. "Factors Inhibiting Female Managers’ Advancement To Senior Positions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 99-122, December.
    20. Niva Dolev & Yariv Itzkovich & Bat Katzman, 2021. "A Gender-Focused Prism on the Long-Term Impact of Teachers’ Emotional Mistreatment on Resilience: Do Men and Women Differ in Their Quest for Social-Emotional Resources in a Masculine Society?," Sustainability, MDPI, vol. 13(17), pages 1-15, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:107:y:2024:i:c:s0160738324000434. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.