IDEAS home Printed from https://ideas.repec.org/a/edt/aucjcm/v6y2020i1p31-56.html
   My bibliography  Save this article

The Role Of Innovation Strategy In Improving Organizational Performance And Productivity: Focus On Heineken Beverage Industry, Ethiopia

Author

Listed:
  • Daniel Amente KENEA

    (Addis Ababa University)

Abstract

The main purpose of this study was to examine the role of innovation strategy and firm performance on organizational productivity taking Heineken Beverage Industry. To this end, the study employed cross-sectional survey research design. Pertinent data was gathered using both quantitative and qualitative approaches through self-administered questionnaires and key informant interviews. Questionnaires were distributed to a sample of randomly selected staff members from each department of the organization. Key informant interviews were also conducted. The quantitative data was analyzed through descriptive statistics and presented in tabular form, whereas the qualitative data was analyzed descriptively. The results illustrates that innovation strategy systems in the organization are not effective in all the four components (process, marketing, product and firm performance). It is also found that the present innovation strategy is not enabling the organization to improve its productivity and realize the required organization performance. Thus, the study concluded that the organization doesn’t fully address in practice the required efforts to maintain effective innovation strategies. Based on the findings, it’s recommends that all stakeholders should take part in establishing, strengthening and maintaining effective innovation strategy systems; so that organization objectives can be meet.

Suggested Citation

  • Daniel Amente KENEA, 2020. "The Role Of Innovation Strategy In Improving Organizational Performance And Productivity: Focus On Heineken Beverage Industry, Ethiopia," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(1), pages 31-56, December.
    • Handle: RePEc:edt:aucjcm:v:6:y:2020:i:1:p:31-56
    as

    Download full text from publisher

    File URL: https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-31-56.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Piergiuseppe Morone & Giuseppina Testa, 2008. "Firms Growth, Size And Innovation An Investigation Into The Italian Manufacturing Sector," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 17(4), pages 311-329.
    2. Roper, Stephen & Du, Jun & Love, James H., 2008. "Modelling the innovation value chain," Research Policy, Elsevier, vol. 37(6-7), pages 961-977, July.
    3. Timur Pasch, 2019. "Strategy and innovation: the mediating role of management accountants and management accounting systems’ use," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 30(2), pages 213-246, July.
    4. Shafique Ur Rehman & Anam Bhatti & Naveed Iqbal Chaudhry, 2019. "Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-24, December.
    5. Robert E. Hall & Charles I. Jones, 1999. "Why do Some Countries Produce So Much More Output Per Worker than Others?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(1), pages 83-116.
    6. Giovanni Dosi, 2000. "Sources, Procedures, and Microeconomic Effects of Innovation," Chapters, in: Innovation, Organization and Economic Dynamics, chapter 2, pages 63-114, Edward Elgar Publishing.
    7. Anh Ngoc Mai & Huong Van Vu & Bien Xuan Bui & Tuyen Quang Tran, 2019. "The lasting effects of innovation on firm profitability: panel evidence from a transitional economy," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 32(1), pages 3417-3436, January.
    8. C. Freeman, 2004. "Technological infrastructure and international competitiveness," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 13(3), pages 541-569, June.
    9. Nguyen Thi Canh & Nguyen Thanh Liem & Phung Anh Thu & Nguyen Vinh Khuong, 2019. "The Impact of Innovation on the Firm Performance and Corporate Social Responsibility of Vietnamese Manufacturing Firms," Sustainability, MDPI, vol. 11(13), pages 1-14, July.
    10. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    11. Eugenie Byukusenge & John C. Munene, 2017. "Knowledge management and business performance: Does innovation matter?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1368434-136, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Soete, Luc & Verspagen, Bart & ter Weel, Bas, 2010. "Systems of Innovation," Handbook of the Economics of Innovation, in: Bronwyn H. Hall & Nathan Rosenberg (ed.), Handbook of the Economics of Innovation, edition 1, volume 2, chapter 0, pages 1159-1180, Elsevier.
    2. Justin Doran & Geraldine Ryan, 2016. "The Importance of the Diverse Drivers and Types of Environmental Innovation for Firm Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 25(2), pages 102-119, February.
    3. Olsson, Ola & Frey, Bruno S, 2002. "Entrepreneurship as Recombinant Growth," Small Business Economics, Springer, vol. 19(2), pages 69-80, September.
    4. Liem Thanh Nguyen & Khuong Vinh Nguyen, 2021. "Accounting Comparability and Cash Holdings in Vietnam," IJFS, MDPI, vol. 9(2), pages 1-14, May.
    5. Wadho, Waqar & Chaudhry, Azam, 2020. "Innovation Strategies and Productivity Growth in Developing Countries: Evidence from Pakistan," GLO Discussion Paper Series 466, Global Labor Organization (GLO).
    6. Janger, Jürgen & Schubert, Torben & Andries, Petra & Rammer, Christian & Hoskens, Machteld, 2017. "The EU 2020 innovation indicator: A step forward in measuring innovation outputs and outcomes?," Research Policy, Elsevier, vol. 46(1), pages 30-42.
    7. Idris, Bochra & Saridakis, George & Khan, Zaheer, 2022. "The Effect of Outward and Inward Internationalisation on Different Types of Innovation: Evidence from UK SMEs," Journal of International Management, Elsevier, vol. 28(2).
    8. Andrés Rodríguez-Pose & Marco Di Cataldo, 2015. "Quality of government and innovative performance in the regions of Europe," Journal of Economic Geography, Oxford University Press, vol. 15(4), pages 673-706.
    9. Chen, Xiafei & Liu, Zhiying & Zhu, Qingyuan, 2020. "Reprint of "Performance evaluation of China's high-tech innovation process :Analysis based on the innovation value chain"," Technovation, Elsevier, vol. 94.
    10. Mahmutaj Lura Rexhepi & Krasniqi Besnik, 2020. "Innovation Types and Sales Growth in Small Firms: Evidence from Kosovo," South East European Journal of Economics and Business, Sciendo, vol. 15(1), pages 27-43, June.
    11. Tavassoli, Sam & Karlsson, Charlie, 2021. "The role of location on complexity of firms’ innovation outcome," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    12. Crespi, Gustavo & Zuniga, Pluvia, 2012. "Innovation and Productivity: Evidence from Six Latin American Countries," World Development, Elsevier, vol. 40(2), pages 273-290.
    13. Jalal Rajeh Hanaysha & Mohammed Emad Al-Shaikh & Shanmugan Joghee & Haitham M. Alzoubi, 2022. "Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises," FIIB Business Review, , vol. 11(1), pages 67-78, March.
    14. Jha, Ashish K. & Bose, Indranil & Ngai, Eric W.T., 2016. "Platform based innovation: The case of Bosch India," International Journal of Production Economics, Elsevier, vol. 171(P2), pages 250-265.
    15. Charlie Karlsson & Sam Tavassoli, 2016. "Innovation strategies of firms: What strategies and why?," The Journal of Technology Transfer, Springer, vol. 41(6), pages 1483-1506, December.
    16. Chen, Xiafei & Liu, Zhiying & Zhu, Qingyuan, 2018. "Performance evaluation of China's high-tech innovation process: Analysis based on the innovation value chain," Technovation, Elsevier, vol. 74, pages 42-53.
    17. Krammer, Sorin M.S., 2015. "Science, technology and innovation for economic competitiveness: the role of smart specialization in less-developed countries," MPRA Paper 80203, University Library of Munich, Germany.
    18. Havas, Attila, 2016. "Recent economic theorising on innovation: Lessons for analysing social innovation," MPRA Paper 77385, University Library of Munich, Germany.
    19. Samuel Godadaw Ayinaddis, 2023. "The effect of innovation orientation on firm performance: evidence from micro and small manufacturing firms in selected towns of Awi Zone, Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-19, December.
    20. Jianhua Zhang & Mohammad Shahidul Islam, 2020. "The Heterogeneous Impacts of R&D on Innovation in Services Sector: A Firm-Level Study of Developing ASEAN," Sustainability, MDPI, vol. 12(4), pages 1-22, February.

    More about this item

    Keywords

    Innovation; marketing; product; process; firm;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:aucjcm:v:6:y:2020:i:1:p:31-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea (email available below). General contact details of provider: http://cis01.central.ucv.ro/litere/cadr_juridic/departament_comunicare_jurnalism_stiinte_ale_educatiei/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.